4.9/5.0

76+ AI Products Shipped

AI Native Since 2022

Web Design & Development SERVICES

Web Design & Development SERVICES

Design-led websites, from Framer to full-stack. We design and build fast, conversion-focused sites for AI and SaaS companies, brand-quality design, engineered to ship and easy for your team to update.

Design-led websites, from Framer to full-stack. We design and build fast, conversion-focused sites for AI and SaaS companies, brand-quality design, engineered to ship and easy for your team to update.

4.9/5.0

76+ AI Products Shipped

AI Native Since 2022

Web Design & Development SERVICES

Design-led websites, from Framer to full-stack. We design and build fast, conversion-focused sites for AI and SaaS companies, brand-quality design, engineered to ship and easy for your team to update.

TRUSTED BY LEADING ENTERPRISE AND STARTUPS

TRUSTED BY LEADING ENTERPRISE AND STARTUPS

The Numbers, Briefly.

0+

AI products delivered

globally, with creative excellence

0+

AI products delivered

globally, with creative excellence

0+

AI products delivered

globally, with creative excellence

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

0+

Countries served

great design knows no borders

0+

Countries served

great design knows no borders

0+

Countries served

great design knows no borders

0+

Five star reviews

trusted by clients on top platforms

0+

Five star reviews

trusted by clients on top platforms

0+

Five star reviews

trusted by clients on top platforms

What You Get From Groto's Web Design & Development

Groto's web design and development brings design and engineering under one roof, so your site looks like your brand and performs like a product. Three things set it apart.

Design and Development Under One Roof

No design-to-dev handoff gaps and no lost-in-translation builds. The team that designs your site builds it, in Framer, Webflow, or full-stack, so what you approve is what ships.

Design and Development Under One Roof

No design-to-dev handoff gaps and no lost-in-translation builds. The team that designs your site builds it, in Framer, Webflow, or full-stack, so what you approve is what ships.

Design and Development Under One Roof

No design-to-dev handoff gaps and no lost-in-translation builds. The team that designs your site builds it, in Framer, Webflow, or full-stack, so what you approve is what ships.

Built to Convert, Not Just Look Good

Every page is designed around a conversion goal, demo requests, signups, pipeline, backed by clear information architecture and messaging, not just a pretty template.

Built to Convert, Not Just Look Good

Every page is designed around a conversion goal, demo requests, signups, pipeline, backed by clear information architecture and messaging, not just a pretty template.

Built to Convert, Not Just Look Good

Every page is designed around a conversion goal, demo requests, signups, pipeline, backed by clear information architecture and messaging, not just a pretty template.

Fast, and Fast to Update

Sites engineered for speed and Core Web Vitals, and built so your marketing team can update pages without waiting on a developer.

Fast, and Fast to Update

Sites engineered for speed and Core Web Vitals, and built so your marketing team can update pages without waiting on a developer.

Fast, and Fast to Update

Sites engineered for speed and Core Web Vitals, and built so your marketing team can update pages without waiting on a developer.

Our Web Design & Development Services

Groto's web design and development services cover design, build, landing pages, and redesigns, from Framer and Webflow to full-stack. Senior-led, design-first.

Website Design

For companies that need a brand-quality, conversion-focused website.

UX and information architecture

High-fidelity, on-brand UI design

Responsive and accessible design

Conversion-focused messaging and layout

Web Development

For teams that need the site built and shipped.

Framer and Webflow builds

Full-stack / custom development

CMS setup and integrations

Core Web Vitals and performance

Landing Pages & Campaign Sites

For marketing teams shipping campaigns and launches.

High-converting landing pages

Campaign and product-launch sites

A/B-test-ready structure

Website Redesign & Migration

For companies outgrowing an old or slow site.

Redesign and rebrand rollout

Platform migration (e.g. WordPress → Framer/Webflow)

SEO-safe migration

Performance and accessibility fixes

Ask an AI if Groto is right for you.

Founders research with AI now. So go ahead - ask ChatGPT whether Groto is the right AI UX partner for your product. We'll stand by the answer.

Ask an AI if Groto is right for you.

Founders research with AI now. So go ahead - ask ChatGPT whether Groto is the right AI UX partner for your product. We'll stand by the answer.

Ask an AI if Groto is right for you.

Founders research with AI now. So go ahead - ask ChatGPT whether Groto is the right AI UX partner for your product. We'll stand by the answer.

Work That Proves It

Since 2022, Groto has designed for 76+ AI and SaaS products, working with founders from pre-seed to Series C.

Artificial Intelligence

Web Design

SaaS

Transforming UX & conversion for AI dubbing

See how Groto redesigned Camb.ai AI dubbing platform—real-time, 140+ languages, user-friendly UI, and higher engagement for global content creators

Artificial Intelligence

Web Design

SaaS

Designing an AI-Driven Hiring Experience

If you thought you couldn’t get smart hiring and smooth UX in one app - think again. Groto built Pathways’ AI-powered B2B hiring platform from scratch. 

SaaS

Designing a PR-First AI Tool That Thinks Like a Teammate

Who says powerful AI has to feel complicated? We redesigned Barista into a PR-first platform that works like a teammate, helping PR teams move faster with clearer

Watch What Happened When We Actually Listened.

Megan Love

VP Marketing, Axero Solution, USA

VP Marketing, Axero Solution, USA

VP Marketing, Axero Solution, USA

Ready to see what we can do for your product?

Founder-led. Every engagement starts with a honest 30-minute conversation.

01

No commitment required

02

Founder answers — not a salesperson

03

Response within 1 business day

AS RECOGNISED BY

TRUSTED BY LEADING ENTERPRISE

AND STARTUPS

  • 100% Job Success

  • 100% Job Success

How We Work

The Groto Web Design & Development Process is a four-stage, senior-led framework built to ship fast, conversion-focused sites.

01

Discovery & Strategy

Duration: 3–5 days

We map your goals, audience, and conversion targets, and audit the current site. Deliverable: a written strategy and sitemap before design begins.

01

Discovery & Strategy

We map your goals, audience, and conversion targets, and audit the current site. Deliverable: a written strategy and sitemap before design begins.

Duration: 3–5 days

02

Design & Messaging

Duration: 1–2 weeks

Information architecture, page design, and conversion-focused messaging, designed around your brand and goals.

02

Design & Messaging

Information architecture, page design, and conversion-focused messaging, designed around your brand and goals.

Duration: 1–2 weeks

03

Development & Build

Duration: 2–4 weeks

We build in Framer, Webflow, or full-stack, with CMS, integrations, and Core Web Vitals performance baked in.

03

Development & Build

We build in Framer, Webflow, or full-stack, with CMS, integrations, and Core Web Vitals performance baked in.

Duration: 2–4 weeks

04

QA, Launch & Handoff

Duration: 3–5 days

Cross-device QA, SEO checks, launch, and a 30-day post-launch support window plus training so your team can update it.

04

QA, Launch & Handoff

Cross-device QA, SEO checks, launch, and a 30-day post-launch support window plus training so your team can update it.

Duration: 3–5 days

Who We Work Best With

Groto works with AI and SaaS companies, funded startups, and growth-stage teams that need a website as sharp as their product.

AI & SaaS Companies

Teams that need a product-quality marketing site.

Seed → Series C

AI & SaaS Companies

Teams that need a product-quality marketing site.

Seed → Series C

AI & SaaS Companies

Teams that need a product-quality marketing site.

Seed → Series C

Funded Startups Launching

Companies shipping a new brand or product site fast.

Launch

Funded Startups Launching

Companies shipping a new brand or product site fast.

Launch

Growth Teams Redesigning

Marketing teams outgrowing a slow or dated site.

Growth Stage

Growth Teams Redesigning

Marketing teams outgrowing a slow or dated site.

Growth Stage

Teams Migrating Platforms

Companies moving to Framer, Webflow, or custom.

Migration

Teams Migrating Platforms

Companies moving to Framer, Webflow, or custom.

Migration

Web Design & Development Across Industries

We design and build websites across verticals. Each with distinct buyers, compliance, and conversion goals.

Web for AI & ML Companies

Product-led sites that explain complex AI clearly

Web for AI & ML Companies

Product-led sites that explain complex AI clearly

Web for SaaS

Conversion-focused product and pricing sites

Web for SaaS

Conversion-focused product and pricing sites

Web for Fintech

High-trust, compliance-aware sites

Web for Fintech

High-trust, compliance-aware sites

Web for Healthcare

Accessible, compliant healthcare sites

Web for Healthcare

Accessible, compliant healthcare sites

Web for E-commerce

Fast, conversion-optimized storefronts

Web for E-commerce

Fast, conversion-optimized storefronts

Web for Startups

Brand-launch and fundraising-ready sites

Web for Startups

Brand-launch and fundraising-ready sites

  • ChatGPT

  • Claude

  • Gemini

  • Meta

  • Mistral

  • DeepSeek

  • Qwen

  • Gemma

  • Midjourney

  • Pinecone

  • Langchain

  • Vercel

  • StableDiffusion

  • Whisper

  • ChatGPT

  • Claude

  • Gemini

  • Meta

  • Mistral

  • DeepSeek

  • Qwen

  • Gemma

  • Midjourney

  • Pinecone

  • Langchain

  • Vercel

  • StableDiffusion

  • Whisper

Work Directly With the Founder

Harpreet Singh (Harry) is the founder of Groto. He has led UX design for AI and SaaS products since 2022, previously led strategy at Budweiser, Colgate, etc. He founded Groto in 2022 after seeing AI-native founders repeatedly hire generalist design agencies and ship products users couldn't figure out.

Your website is the first product experience most buyers have. It should load fast, say something, and convert, not just win a design award. If you want a site that ships and performs, book a 30-minute call with me directly.

Why Founders Pick Groto Over Larger Agencies

The same reasons AI-native founders choose a boutique over a generalist shop or an enterprise consultancy.

Generalist Design Agencies

WHAT YOU GET:

AI is one of many services; added on, not built in

Account manager layer, junior designer execution

6-10 weeks with review cycles

Volume-driven, attention split across accounts

Design screens, not the AI stack

Enterprise Consultancies

WHAT YOU GET:

Broad AI strategy, rarely hands-on product UX

Layers of consultants; designers you never meet

3-6 months, enterprise pace

High cost, heavy process, slow decisions

Strategy decks, limited build fluency

WHAT YOU GET:

AI-native - we design AI products (copilots, agents, AI SaaS)

The founder, directly - senior-only team, no handoffs

Focused sprints in 15-30 days

Boutique depth, senior attention on every pixel

We speak prompts, context windows, latency, hallucination, RLHF

How We Engage

How We Engage

Groto offers three engagement models based on scope, timeline, and product stage. Every engagement begins with a scoped discovery call.

Focused Sprint

Min 2–3 weeks

For teams with one clear website project: a specific deliverable or fix. Senior-led, fixed scope.

Focused Sprint

Min 2–3 weeks

For teams with one clear website project: a specific deliverable or fix. Senior-led, fixed scope.

Focused Sprint

For teams with one clear website project: a specific deliverable or fix. Senior-led, fixed scope.

Min 2–3 weeks

Product Partnership

Min 4–8 weeks

For end-to-end work from discovery to shipped output. Custom scoped by complexity.

Product Partnership

Min 4–8 weeks

For end-to-end work from discovery to shipped output. Custom scoped by complexity.

Product Partnership

For end-to-end work from discovery to shipped output. Custom scoped by complexity.

Min 4–8 weeks

Ongoing Design Partner

3-month+ retainer

For teams needing senior design embedded with their product team. Monthly retainer, senior-only.

Ongoing Design Partner

3-month+ retainer

For teams needing senior design embedded with their product team. Monthly retainer, senior-only.

Ongoing Design Partner

For teams needing senior design embedded with their product team. Monthly retainer, senior-only.

3-month+ retainer

FAQ

We’ve heard it all. Here’s everything you need to know before working with us.

What does a web design and development agency do?

A web design and development agency handles the full process of building a website, strategy, UX, visual design, and the engineering to make it live. A design-led agency like Groto starts from your goals and brand, designs conversion-focused pages, then builds them in Framer, Webflow, or full-stack, with performance, CMS, and integrations included. The result is a site that both looks like your brand and works like a product.

Do you handle both design and development?

Yes, under one roof. The same senior team designs and builds your site, so there's no design-to-dev handoff gap where quality gets lost. That's faster and produces a site that matches what you approved.

Do you build in Framer, Webflow, or custom code?

All three. Framer and Webflow are ideal for fast, marketing-team-editable sites; full-stack/custom is right when you need deeper functionality or integrations. We recommend the stack that fits your goals and team, not the one that locks you in.

How much does a website cost?

Cost depends on the number of pages, design complexity, and build platform. A landing page is far cheaper than a full custom site with integrations. We scope a fixed price on the discovery call.

How long does it take to design and build a website?

A landing page is usually 1–3 weeks. A full marketing site is typically 3–8 weeks depending on scope and platform. Every project is timeboxed and senior-led.

Will our team be able to update the site ourselves?

Yes. We build on CMS-backed platforms and hand off with training so your marketing team can update pages, publish posts, and launch campaigns without waiting on a developer.

Are your websites SEO-ready and fast?

Yes. We build for Core Web Vitals and technical SEO, clean structure, fast load, responsive, and accessible, and handle SEO-safe migrations so you don't lose rankings on a redesign.

What does a web design and development agency do?

A web design and development agency handles the full process of building a website, strategy, UX, visual design, and the engineering to make it live. A design-led agency like Groto starts from your goals and brand, designs conversion-focused pages, then builds them in Framer, Webflow, or full-stack, with performance, CMS, and integrations included. The result is a site that both looks like your brand and works like a product.

Do you handle both design and development?

Yes, under one roof. The same senior team designs and builds your site, so there's no design-to-dev handoff gap where quality gets lost. That's faster and produces a site that matches what you approved.

Do you build in Framer, Webflow, or custom code?

All three. Framer and Webflow are ideal for fast, marketing-team-editable sites; full-stack/custom is right when you need deeper functionality or integrations. We recommend the stack that fits your goals and team, not the one that locks you in.

How much does a website cost?

Cost depends on the number of pages, design complexity, and build platform. A landing page is far cheaper than a full custom site with integrations. We scope a fixed price on the discovery call.

How long does it take to design and build a website?

A landing page is usually 1–3 weeks. A full marketing site is typically 3–8 weeks depending on scope and platform. Every project is timeboxed and senior-led.

Will our team be able to update the site ourselves?

Yes. We build on CMS-backed platforms and hand off with training so your marketing team can update pages, publish posts, and launch campaigns without waiting on a developer.

Are your websites SEO-ready and fast?

Yes. We build for Core Web Vitals and technical SEO, clean structure, fast load, responsive, and accessible, and handle SEO-safe migrations so you don't lose rankings on a redesign.

Ready for a website that ships and converts?

Groto is the design-led web design and development partner for AI and SaaS companies. If you need a site that's fast, on-brand, and built to convert, let's talk.

Groto is the design-led web design and development partner for AI and SaaS companies. If you need a site that's fast, on-brand, and built to convert, let's talk.

30 minute. No pitch deck. Just your product and honest advice.