Writings from our team ✍🏻

Fresh Perspectives and
Proven Experience

Bringing you value bombs from our experience in solving real life UXUI problems for over 200+ founders and teams globally.

May 29, 2023

Onboarding Excellence: How To Create Seamless User Experiences for SaaS

A well-crafted onboarding process can make all the difference in ensuring users understand the value, functionality, and benefits of a SaaS application from the very beginning.

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May 22, 2023

Design Systems for SaaS Products: Everything You Need to Know

In the fast-paced world of SaaS, designing products that can scale and adapt to evolving market demands is crucial. Enter design systems in Figma, the key to creating exceptional SaaS applications.

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May 16, 2023

How User Research Can Improve Your Product: A Guide to Usability Testing

Are you familiar with usability testing? It's an essential part of the design process that helps ensure that a product or service is easy to use, intuitive, and meets the needs of the user.

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May 11, 2023

How to Build an Effective UX Design Team for Your SaaS Startup

What's the secret to building a killer team of UX designers that understands product strategy, user research, UX design process, and design thinking?

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Apr 7, 2023

The critical UI/UX metrics FinTech SaaS founders need to track to improve user engagement and retention

As a founder of a FinTech SaaS product, you understand the importance of delivering an exceptional customer experience through UIUX design. However,

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“ Groto designed a mobile and desktop version of our web app that is clean, modern, professional, and approachable. Their designs have been praised by all of our user feedback reviews and partners. Not only has Groto delivered on designs, but is also skilled in UX and UI and has worked with us to develop intuitive interactions throughout the site.”

Levi Brackman

Founder, Invown, USA