Enhances &Circus website, boosting confidence and user experience for visitors.

_&Circus, but smoother

_&Circus, but smoother

&Circus, India’s body-positive underwear brand, gets a bold, mobile-first redesign. Smoother shopping, playful UI, and boosted conversions for all users

Elevate your ecommerce with UX/UI design and compelling brand identities for growth.
Elevate your ecommerce with UX/UI design and compelling brand identities for growth.

Client

Tailor and Circus

Duration

6 months

Date

Nov 6, 2024

Tools

Figma, FigJam, Google Analytics

Enhances &Circus website, boosting confidence and user experience for visitors.

_&Circus, but smoother

&Circus, India’s body-positive underwear brand, gets a bold, mobile-first redesign. Smoother shopping, playful UI, and boosted conversions for all users

Elevate your ecommerce with UX/UI design and compelling brand identities for growth.

Client

Tailor and Circus

Duration

6 months

Date

Nov 6, 2024

Tools

Figma, FigJam, Google Analytics

The Client

&Circus is India’s first inclusive and body-positive underwear brand. With a strong online presence and over 95K followers on social media, they’ve built a loyal community. But while their brand was thriving on social media, their website wasn’t converting visitors into customers.

The Client

&Circus is India’s first inclusive and body-positive underwear brand. With a strong online presence and over 95K followers on social media, they’ve built a loyal community. But while their brand was thriving on social media, their website wasn’t converting visitors into customers.

Creative Challenges

Despite a steady stream of traffic, &Circus was struggling with low conversion rates. Users were arriving at the website but abandoning their journey before reaching the checkout.

The challenge wasn’t just about aesthetics—it was about function. The shopping experience needed to be seamless, intuitive, and engaging while staying true to &Circus’s bold and playful brand personality.

Creative Challenges

Despite a steady stream of traffic, &Circus was struggling with low conversion rates. Users were arriving at the website but abandoning their journey before reaching the checkout.

The challenge wasn’t just about aesthetics—it was about function. The shopping experience needed to be seamless, intuitive, and engaging while staying true to &Circus’s bold and playful brand personality.

Revamped &Circus website to reflect customer confidence with smooth design and functionality.
Revamped &Circus website to reflect customer confidence with smooth design and functionality.
Revamped &Circus website to reflect customer confidence with smooth design and functionality.
Revamped &Circus website for confidence and seamless user experience—discover transformation skills.
Revamped &Circus website for confidence and seamless user experience—discover transformation skills.
Revamped &Circus website for confidence and seamless user experience—discover transformation skills.
Transforming &Circus's website for enhanced user confidence and experience.
Transforming &Circus's website for enhanced user confidence and experience.
Transforming &Circus's website for enhanced user confidence and experience.

Our Approach

A deeper dive into their analytics revealed another key insight: over 80% of their users were browsing the website from their mobile phones. This meant that a desktop-first approach wouldn’t cut it.

The brand needed a mobile-first experience that not only looked great but also made purchasing effortless. Here’s how we uncovered the real roadblocks.

Our Approach

A deeper dive into their analytics revealed another key insight: over 80% of their users were browsing the website from their mobile phones. This meant that a desktop-first approach wouldn’t cut it.

The brand needed a mobile-first experience that not only looked great but also made purchasing effortless. Here’s how we uncovered the real roadblocks.

Revamp &Circus website for a confident, smoother user experience with expertise.
Revamp &Circus website for a confident, smoother user experience with expertise.
Revamp &Circus website for a confident, smoother user experience with expertise.
Revamping &Circus website for enhanced confidence and smoother user experience.
Revamping &Circus website for enhanced confidence and smoother user experience.
Revamping &Circus website for enhanced confidence and smoother user experience.

What We Did

We dove into Google Analytics, heat maps, and user session recordings to figure out why users were dropping off. Turns out, the navigation felt messy, checkout was a hassle, and the mobile experience needed some serious love. During our UX sprint, we not only cleaned up the user flow but also tested a fun new feature - matching couple undies. Through wireframing and experimenting, we figured out whether it made more sense to keep them on the same page or give them their own spotlight, making sure the shopping experience felt seamless and fun.

What We Did

We dove into Google Analytics, heat maps, and user session recordings to figure out why users were dropping off. Turns out, the navigation felt messy, checkout was a hassle, and the mobile experience needed some serious love. During our UX sprint, we not only cleaned up the user flow but also tested a fun new feature - matching couple undies. Through wireframing and experimenting, we figured out whether it made more sense to keep them on the same page or give them their own spotlight, making sure the shopping experience felt seamless and fun.

Revamping &Circus website for confidence with smooth enhancements and expert SEO strategies.
Revamping &Circus website for confidence with smooth enhancements and expert SEO strategies.
Revamping &Circus website for confidence with smooth enhancements and expert SEO strategies.
Transforms &Circus's website for enhanced confidence and user experience.
Transforms &Circus's website for enhanced confidence and user experience.
Transforms &Circus's website for enhanced confidence and user experience.
Revamped &Circus website design, enhancing user confidence and experience with expertise.
Revamped &Circus website design, enhancing user confidence and experience with expertise.
Revamped &Circus website design, enhancing user confidence and experience with expertise.

Future-Proof Scalable UI

With this, we crafted a strategy to refine the user flow, improve accessibility, and create a design that truly reflected the brand’s personality. A major focus was on the landing page—it had to be more than just eye-catching; it needed to instantly engage users, highlight key products, and guide them seamlessly into the shopping journey. Every element was designed to make browsing effortless and the overall experience frictionless.

Future-Proof Scalable UI

With this, we crafted a strategy to refine the user flow, improve accessibility, and create a design that truly reflected the brand’s personality. A major focus was on the landing page—it had to be more than just eye-catching; it needed to instantly engage users, highlight key products, and guide them seamlessly into the shopping journey. Every element was designed to make browsing effortless and the overall experience frictionless.

Transformed &Circus's website, enhancing confidence and user experience seamlessly.
Transformed &Circus's website, enhancing confidence and user experience seamlessly.
Transformed &Circus's website, enhancing confidence and user experience seamlessly.
Transforming &Circus website for enhanced confidence and user experience
Transforming &Circus website for enhanced confidence and user experience
Transforming &Circus website for enhanced confidence and user experience
Transformed &Circus's website, enhancing its confidence and user experience seamlessly.
Transformed &Circus's website, enhancing its confidence and user experience seamlessly.
Transformed &Circus's website, enhancing its confidence and user experience seamlessly.

Branding

Beyond functionality, we also revisited &Circus’s branding to make sure it was consistent across digital platforms. While their social media presence was strong, their website lacked the same energy. We infused their signature boldness into the design—playful colors, confident typography, and vibrant visuals that resonated with their inclusive and body-positive messaging.

The result was a cohesive brand experience that felt fresh, modern, and unmistakably &Circus.

Branding

Beyond functionality, we also revisited &Circus’s branding to make sure it was consistent across digital platforms. While their social media presence was strong, their website lacked the same energy. We infused their signature boldness into the design—playful colors, confident typography, and vibrant visuals that resonated with their inclusive and body-positive messaging.

The result was a cohesive brand experience that felt fresh, modern, and unmistakably &Circus.

Revamped &Circus website for enhanced confidence and user experience with expertise.
Revamped &Circus website for enhanced confidence and user experience with expertise.
Revamped &Circus website for enhanced confidence and user experience with expertise.
Revamped &Circus website reflecting customer confidence with smooth enhancements.
Revamped &Circus website reflecting customer confidence with smooth enhancements.
Revamped &Circus website reflecting customer confidence with smooth enhancements.

The cart dilemma

Since we weren’t sure whether matching couple undies needed a separate page, we turned to user behavior for answers. Our research showed that keeping them on the same page made discovery easier and the shopping flow smoother—so that’s exactly what we did.

The cart dilemma

Since we weren’t sure whether matching couple undies needed a separate page, we turned to user behavior for answers. Our research showed that keeping them on the same page made discovery easier and the shopping flow smoother—so that’s exactly what we did.

Transformed &Circus's website, enhancing user confidence and experience seamlessly.
Transformed &Circus's website, enhancing user confidence and experience seamlessly.
Transformed &Circus's website, enhancing user confidence and experience seamlessly.
Revamping &Circus: Transforming their website for enhanced customer confidence and smoother navigation.
Revamping &Circus: Transforming their website for enhanced customer confidence and smoother navigation.
Revamping &Circus: Transforming their website for enhanced customer confidence and smoother navigation.
Transforming &Circus website to reflect customer confidence and smooth user experience.
Transforming &Circus website to reflect customer confidence and smooth user experience.
Transforming &Circus website to reflect customer confidence and smooth user experience.

The final website

With all these changes in place, the new &Circus website went live—sleek, easy to use, and totally in sync with their brand. Shopping felt smoother, the experience felt more fun, and users were finally sticking around (and checking out!)

The final website

With all these changes in place, the new &Circus website went live—sleek, easy to use, and totally in sync with their brand. Shopping felt smoother, the experience felt more fun, and users were finally sticking around (and checking out!)

Revamping &Circus for confidence: A smoother website design enhancing user experience.
Revamping &Circus for confidence: A smoother website design enhancing user experience.
Revamping &Circus for confidence: A smoother website design enhancing user experience.
Revamping &Circus: Enhancing website design to reflect customer confidence.
Revamping &Circus: Enhancing website design to reflect customer confidence.
Revamping &Circus: Enhancing website design to reflect customer confidence.
Revamped &Circus website for a confident, smooth user experience that reflects customer satisfaction.
Revamped &Circus website for a confident, smooth user experience that reflects customer satisfaction.
Revamped &Circus website for a confident, smooth user experience that reflects customer satisfaction.

The Results

After redesigning &circus' website and optimizing the UX, their conversions saw a significant boost, with users now engaging more effectively with the brand. The new design not only elevated their brand value but also made their offerings clearer and more compelling.

As a result, abandonment rates dropped, leading to a seamless customer journey that directly contributed to business growth. With a site that now works for them—not against them—&circus is thriving like never before.

The Results

After redesigning &circus' website and optimizing the UX, their conversions saw a significant boost, with users now engaging more effectively with the brand. The new design not only elevated their brand value but also made their offerings clearer and more compelling.

As a result, abandonment rates dropped, leading to a seamless customer journey that directly contributed to business growth. With a site that now works for them—not against them—&circus is thriving like never before.

Extreme close-up black and white photograph of a human eye

Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Get in Touch

Extreme close-up black and white photograph of a human eye

Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Get in Touch

Extreme close-up black and white photograph of a human eye

Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Get in Touch