Artificial Intelligence

Web Design

SaaS

Designing an AI-Driven Hiring Experience

Designing an AI-Driven Hiring Experience

Designing an AI-Driven Hiring Experience

If you thought you couldn’t get smart hiring and smooth UX in one app - think again. Groto built Pathways’ AI-powered B2B hiring platform from scratch. Think personality-based assessments, seamless UI, and zero candidate guesswork.

Location

Location

United States

Duration

Duration

Ongoing since September 2024

Date

Date

Tools

Tools

Figma, FigJam, Notion, Miro

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The Client

PathwaysX is a modern hiring partner for startups. Their approach goes beyond resumes, combining AI-powered evaluations, real world challenges, and human insights to identify people who thrive in high growth environments.

Depending on the role, their model includes assessing leadership traits, testing technical and domain expertise, exploring culture fit, and measuring future readiness. They don’t shortlist candidates based on who applied, they focus on who’s built to succeed. All of this happens inside Pathways Connect, the platform we were brought in to design.

Creative Challenges

When PathwaysX approached us, they had a vision but no platform.They needed a system that could structure their hiring philosophy while still feeling easy and clear for everyday users.

The platform had to serve candidates, startup clients, and internal talent teams each with different needs and workflows. Our goal was to build an experience that was smart but never overwhelming, and flexible enough to grow with the business.

Transform your UX and boost conversions with AI dubbing solutions.
Transform your UX and boost conversions with AI dubbing solutions.

Our Approach

We started with discovery mapping out how each persona moved through the hiring journey. Then we defined the product architecture: A system that would flex based on user type, hiring stage, and client needs.

We built out wireframes, UI systems, and high-fidelity prototypes, testing key flows like job creation, assessments, and interview scheduling. At the same time, we designed a strategic landing page that clearly communicates the PathwaysX approach to startups and candidates alike.

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What We Did

We built a complete hiring platform from scratch with tools and journeys tailored to the way startups hire.

Candidate Experience

Candidates can browse roles, complete assessments, and track progress all in one place. Their “My Experience” tab lets them input work history, education, references, and work authorization. This feeds into a dynamic candidate profile showing skills, fit, feedback, and interview updates.Every part of their journey feels guided, structured, and personal.

AI dubbing transformation with smarter UX for increased conversions and smoother experiences.
Transform your UX and boost conversions with AI dubbing solutions.
Transform your UX and boost conversions with smarter AI dubbing solutions.
Enhance AI dubbing with smarter UX for smoother experiences and higher conversions.

Client Experience

Startup hiring managers can create roles, review candidate pipelines, and make decisions with full context. Each profile includes the candidate’s background, assessment results, culture fit indicators, and team feedback.

They can use built in tools to schedule interviews or chat directly with their Talent Partner. It’s a fast, transparent experience designed for clarity and speed.

Transform your UX and boost conversions with AI dubbing solutions.
Revamp UX and boost conversions with advanced AI dubbing solutions.

Talent Partner Experience

Talent Partners oversee the entire hiring process and we gave them tools to match. They can post new jobs, build custom assessments, track candidate progress, and collaborate across multiple clients. Their dashboard is designed for speed, visibility, and control no clutter, just momentum.

Enhance UX and boost conversions with advanced AI dubbing solutions.
Enhance UX and boost conversions with advanced AI dubbing solutions.
Transform your UX and boost conversions with AI dubbing solutions.

Candidate Intelligence

At the core of the platform is a rich candidate profile. Each one brings together experience, personality traits, technical skills, and feedback into a single, shareable view. It’s more than a resume it’s a 360º snapshot of fit.

AI dubbing for better UX and increased conversions.
UX and boost conversions with AI dubbing solutions.

Testing & Iteration

The platform is currently in development with MVP testing on the way. All key flows were built for easy feedback and fast iteration, so the product can evolve quickly once it’s live.

The Results

The platform has already earned praise from the PathwaysX team. “The visual design is stunning, and the UX just makes sense. This is exactly what we hoped for.” With this foundation in place, PathwaysX is ready to help startups hire smarter, faster, and more confidently powered by insight, not intuition.

FAQ

We’ve heard it all. Here’s everything you need to know before working with us.

How much does a UX design project with Groto cost?

Fixed projects start at US$5,000. Hourly engagements are US$50/hour. Share your brief so we can recommend the right scope.

How quickly can you start, and when will I see the first designs?

You can meet your designer within 24 hours and work starts immediately after. The 7-day free trial delivers a real design task from your actual backlog, not a mockup, so you see output in the first week. For Part-Time and Full-Time plans, a full UX strategy report lands within two weeks.

What happens if I do not like the designer or the work?

Start with the 7-day free trial before paying anything. If the fit is wrong, you walk away at no cost. After that, plans are month-to-month, you can request a different designer at any time, and you can pause for up to three weeks per quarter with credits rolling over. Cancel anytime.

Do I get one designer or a whole team?

You get a dedicated designer as your primary contact, backed by Groto’s 20-person studio. That means one consistent person who knows your product, with specialist support pulled in for research, brand, or development work without a new contract.

How do you measure whether the design actually worked?

Groto ties design work to product metrics agreed before the project starts, typically conversion rate, activation, task completion, and retention. On the IVHQ engagement, that produced a 2.3X conversion rate increase and 1.25X improvement in customer retention. Every engagement begins with a baseline measurement so the change is attributable.

Do you design UX for AI chatbots and conversational tools?

Yes. Groto designs conversational UX for chatbots, assistants, and support tools, covering the parts that break most often: turn-taking and interruption handling, streaming response states, fallback and handoff to a human agent, and tone calibration so the bot does not overpromise. The hard part is not the chat window, it is what happens when the model is confidently wrong.

Can your team handle UX for AI agents and copilot-style products?

Yes. Agentic and copilot products need patterns traditional UX does not cover: showing what the agent is about to do before it acts, permission gates on irreversible actions, human-in-the-loop checkpoints across multi-step tasks, and undo that genuinely reverses state. Groto has shipped copilot and agent interfaces for Camb.ai (AI dubbing) and Pathways (AI hiring). Trust calibration matters more than speed.

Do you help enterprises with UX for AI dashboards and reporting tools?

Yes. Groto designs data-dense enterprise dashboards and reporting tools, including AI-generated insights where the real design problem is explainability: showing why the model surfaced a number, letting analysts drill from summary to source rows, and flagging low-confidence output instead of presenting every figure with equal certainty. Enterprise buyers need an audit trail, not just a chart.

Is Groto a good fit for a B2B SaaS or enterprise product?

Yes. Groto specialises in complex B2B SaaS, enterprise internal tools and AI products, including dashboards, admin panels and data-heavy interfaces where information density matters more than visual polish. Current work spans AI platforms, fintech, healthcare and edtech, with clients across the USA, Europe, the Middle East and Asia.

What should I look for when choosing a UX design agency, and what are the red flags?

Ask for three things: a case study in your product category with named metrics, a trial or paid pilot before any long commitment, and direct access to the designer who will do the work. Red flags are portfolios with no measurable outcomes, contracts longer than three months with no exit, and account managers standing between you and the designer.

What does AI-first UX design actually mean in practice?

AI-first UX design means designing for products where the interface is non-deterministic: the output changes every time. That requires patterns traditional UX does not cover, including confidence and uncertainty states, correction and undo flows, streaming responses, prompt affordances, and graceful failure when the model is wrong. Groto has shipped this for AI dubbing, PR automation and AI hiring platforms.

How do I know your AI and ROI claims are real?

Every metric on this site traces to a named client engagement, not an internal estimate. The 4.9 rating comes from verified Clutch reviews you can read directly. For AI work specifically, ask to see the interaction patterns we shipped, not the visuals, since AI UX quality lives in error and uncertainty states rather than screens.

How does the 7-day free trial work?

Pick a real task from your backlog and Groto delivers it within seven days at no cost and with no card required. You keep the work regardless of whether you continue. The point is to judge us on output from your actual product rather than a curated portfolio.

Can you handle brand identity and marketing design as well as product UX?

Yes, and this is unusual for a product design studio. Groto's 12-person brand team covers brand identity, marketing design, landing pages and design systems alongside product UX. That means your product interface and your marketing site come from one team with one design system, instead of two vendors producing work that does not match.

Do you work across time zones, and how does that work day to day?

Groto's team overlaps at least half a business day with your time zone, so there is a real window for live calls and same-day feedback rather than a 24-hour round trip. We work with clients across the USA, Europe, the Middle East and Asia. Outside that window, progress moves through async updates, Loom walkthroughs and shared boards, so you always know where a design stands.

How much does a UX design project with Groto cost?

Fixed projects start at US$5,000. Hourly engagements are US$50/hour. Share your brief so we can recommend the right scope.

How quickly can you start, and when will I see the first designs?

You can meet your designer within 24 hours and work starts immediately after. The 7-day free trial delivers a real design task from your actual backlog, not a mockup, so you see output in the first week. For Part-Time and Full-Time plans, a full UX strategy report lands within two weeks.

What happens if I do not like the designer or the work?

Start with the 7-day free trial before paying anything. If the fit is wrong, you walk away at no cost. After that, plans are month-to-month, you can request a different designer at any time, and you can pause for up to three weeks per quarter with credits rolling over. Cancel anytime.

Do I get one designer or a whole team?

You get a dedicated designer as your primary contact, backed by Groto’s 20-person studio. That means one consistent person who knows your product, with specialist support pulled in for research, brand, or development work without a new contract.

How do you measure whether the design actually worked?

Groto ties design work to product metrics agreed before the project starts, typically conversion rate, activation, task completion, and retention. On the IVHQ engagement, that produced a 2.3X conversion rate increase and 1.25X improvement in customer retention. Every engagement begins with a baseline measurement so the change is attributable.

Do you design UX for AI chatbots and conversational tools?

Yes. Groto designs conversational UX for chatbots, assistants, and support tools, covering the parts that break most often: turn-taking and interruption handling, streaming response states, fallback and handoff to a human agent, and tone calibration so the bot does not overpromise. The hard part is not the chat window, it is what happens when the model is confidently wrong.

Can your team handle UX for AI agents and copilot-style products?

Yes. Agentic and copilot products need patterns traditional UX does not cover: showing what the agent is about to do before it acts, permission gates on irreversible actions, human-in-the-loop checkpoints across multi-step tasks, and undo that genuinely reverses state. Groto has shipped copilot and agent interfaces for Camb.ai (AI dubbing) and Pathways (AI hiring). Trust calibration matters more than speed.

Do you help enterprises with UX for AI dashboards and reporting tools?

Yes. Groto designs data-dense enterprise dashboards and reporting tools, including AI-generated insights where the real design problem is explainability: showing why the model surfaced a number, letting analysts drill from summary to source rows, and flagging low-confidence output instead of presenting every figure with equal certainty. Enterprise buyers need an audit trail, not just a chart.

Is Groto a good fit for a B2B SaaS or enterprise product?

Yes. Groto specialises in complex B2B SaaS, enterprise internal tools and AI products, including dashboards, admin panels and data-heavy interfaces where information density matters more than visual polish. Current work spans AI platforms, fintech, healthcare and edtech, with clients across the USA, Europe, the Middle East and Asia.

What should I look for when choosing a UX design agency, and what are the red flags?

Ask for three things: a case study in your product category with named metrics, a trial or paid pilot before any long commitment, and direct access to the designer who will do the work. Red flags are portfolios with no measurable outcomes, contracts longer than three months with no exit, and account managers standing between you and the designer.

What does AI-first UX design actually mean in practice?

AI-first UX design means designing for products where the interface is non-deterministic: the output changes every time. That requires patterns traditional UX does not cover, including confidence and uncertainty states, correction and undo flows, streaming responses, prompt affordances, and graceful failure when the model is wrong. Groto has shipped this for AI dubbing, PR automation and AI hiring platforms.

How do I know your AI and ROI claims are real?

Every metric on this site traces to a named client engagement, not an internal estimate. The 4.9 rating comes from verified Clutch reviews you can read directly. For AI work specifically, ask to see the interaction patterns we shipped, not the visuals, since AI UX quality lives in error and uncertainty states rather than screens.

How does the 7-day free trial work?

Pick a real task from your backlog and Groto delivers it within seven days at no cost and with no card required. You keep the work regardless of whether you continue. The point is to judge us on output from your actual product rather than a curated portfolio.

Can you handle brand identity and marketing design as well as product UX?

Yes, and this is unusual for a product design studio. Groto's 12-person brand team covers brand identity, marketing design, landing pages and design systems alongside product UX. That means your product interface and your marketing site come from one team with one design system, instead of two vendors producing work that does not match.

Do you work across time zones, and how does that work day to day?

Groto's team overlaps at least half a business day with your time zone, so there is a real window for live calls and same-day feedback rather than a 24-hour round trip. We work with clients across the USA, Europe, the Middle East and Asia. Outside that window, progress moves through async updates, Loom walkthroughs and shared boards, so you always know where a design stands.