Location
United States
Duration
Ongoing since September 2024
Date
Mar 10, 2025
Tools
Figma, FigJam, Notion, Miro
Location
United States
Duration
Ongoing since September 2024
Date
Mar 10, 2025
Tools
Figma, FigJam, Notion, Miro
The Client
PathwaysX is a modern hiring partner for startups. Their approach goes beyond resumes, combining AI-powered evaluations, real world challenges, and human insights to identify people who thrive in high growth environments.
Depending on the role, their model includes assessing leadership traits, testing technical and domain expertise, exploring culture fit, and measuring future readiness. They don’t shortlist candidates based on who applied, they focus on who’s built to succeed. All of this happens inside Pathways Connect, the platform we were brought in to design.
The Client
PathwaysX is a modern hiring partner for startups. Their approach goes beyond resumes, combining AI-powered evaluations, real world challenges, and human insights to identify people who thrive in high growth environments.
Depending on the role, their model includes assessing leadership traits, testing technical and domain expertise, exploring culture fit, and measuring future readiness. They don’t shortlist candidates based on who applied, they focus on who’s built to succeed. All of this happens inside Pathways Connect, the platform we were brought in to design.
Creative Challenges
When PathwaysX approached us, they had a vision but no platform.They needed a system that could structure their hiring philosophy while still feeling easy and clear for everyday users.
The platform had to serve candidates, startup clients, and internal talent teams each with different needs and workflows. Our goal was to build an experience that was smart but never overwhelming, and flexible enough to grow with the business.
Creative Challenges
When PathwaysX approached us, they had a vision but no platform.They needed a system that could structure their hiring philosophy while still feeling easy and clear for everyday users.
The platform had to serve candidates, startup clients, and internal talent teams each with different needs and workflows. Our goal was to build an experience that was smart but never overwhelming, and flexible enough to grow with the business.
Our Approach
We started with discovery mapping out how each persona moved through the hiring journey. Then we defined the product architecture: A system that would flex based on user type, hiring stage, and client needs.
We built out wireframes, UI systems, and high-fidelity prototypes, testing key flows like job creation, assessments, and interview scheduling. At the same time, we designed a strategic landing page that clearly communicates the PathwaysX approach to startups and candidates alike.
Our Approach
We started with discovery mapping out how each persona moved through the hiring journey. Then we defined the product architecture: A system that would flex based on user type, hiring stage, and client needs.
We built out wireframes, UI systems, and high-fidelity prototypes, testing key flows like job creation, assessments, and interview scheduling. At the same time, we designed a strategic landing page that clearly communicates the PathwaysX approach to startups and candidates alike.
What We Did
We built a complete hiring platform from scratch with tools and journeys tailored to the way startups hire.
What We Did
We built a complete hiring platform from scratch with tools and journeys tailored to the way startups hire.
Candidate Experience
Candidates can browse roles, complete assessments, and track progress all in one place. Their “My Experience” tab lets them input work history, education, references, and work authorization. This feeds into a dynamic candidate profile showing skills, fit, feedback, and interview updates.Every part of their journey feels guided, structured, and personal.
Candidate Experience
Candidates can browse roles, complete assessments, and track progress all in one place. Their “My Experience” tab lets them input work history, education, references, and work authorization. This feeds into a dynamic candidate profile showing skills, fit, feedback, and interview updates.Every part of their journey feels guided, structured, and personal.
Client Experience
Startup hiring managers can create roles, review candidate pipelines, and make decisions with full context. Each profile includes the candidate’s background, assessment results, culture fit indicators, and team feedback.
They can use built in tools to schedule interviews or chat directly with their Talent Partner. It’s a fast, transparent experience designed for clarity and speed.
Client Experience
Startup hiring managers can create roles, review candidate pipelines, and make decisions with full context. Each profile includes the candidate’s background, assessment results, culture fit indicators, and team feedback.
They can use built in tools to schedule interviews or chat directly with their Talent Partner. It’s a fast, transparent experience designed for clarity and speed.
Talent Partner Experience
Talent Partners oversee the entire hiring process and we gave them tools to match. They can post new jobs, build custom assessments, track candidate progress, and collaborate across multiple clients. Their dashboard is designed for speed, visibility, and control no clutter, just momentum.
Talent Partner Experience
Talent Partners oversee the entire hiring process and we gave them tools to match. They can post new jobs, build custom assessments, track candidate progress, and collaborate across multiple clients. Their dashboard is designed for speed, visibility, and control no clutter, just momentum.
Candidate Intelligence
At the core of the platform is a rich candidate profile. Each one brings together experience, personality traits, technical skills, and feedback into a single, shareable view. It’s more than a resume it’s a 360º snapshot of fit.
Candidate Intelligence
At the core of the platform is a rich candidate profile. Each one brings together experience, personality traits, technical skills, and feedback into a single, shareable view. It’s more than a resume it’s a 360º snapshot of fit.
Testing & Iteration
The platform is currently in development with MVP testing on the way. All key flows were built for easy feedback and fast iteration, so the product can evolve quickly once it’s live.
Testing & Iteration
The platform is currently in development with MVP testing on the way. All key flows were built for easy feedback and fast iteration, so the product can evolve quickly once it’s live.
The Results
The platform has already earned praise from the PathwaysX team. “The visual design is stunning, and the UX just makes sense. This is exactly what we hoped for.” With this foundation in place, PathwaysX is ready to help startups hire smarter, faster, and more confidently powered by insight, not intuition.
The Results
The platform has already earned praise from the PathwaysX team. “The visual design is stunning, and the UX just makes sense. This is exactly what we hoped for.” With this foundation in place, PathwaysX is ready to help startups hire smarter, faster, and more confidently powered by insight, not intuition.
Next Case Studies
Artificial Intelligence
Web Design
SaaS
Transforming UX & conversion for AI dubbing
See how Groto redesigned Camb.ai AI dubbing platform—real-time, 140+ languages, user-friendly UI, and higher engagement for global content creators
Artificial Intelligence
Web Design
SaaS
Transforming UX & conversion for AI dubbing
See how Groto redesigned Camb.ai AI dubbing platform—real-time, 140+ languages, user-friendly UI, and higher engagement for global content creators
Ecommerce
Web Design
_&Circus, but smoother
&Circus, India’s body-positive underwear brand, gets a bold, mobile-first redesign. Smoother shopping, playful UI, and boosted conversions for all users
Ecommerce
Web Design
_&Circus, but smoother
&Circus, India’s body-positive underwear brand, gets a bold, mobile-first redesign. Smoother shopping, playful UI, and boosted conversions for all users
Next Case Studies
Artificial Intelligence
Web Design
SaaS
Transforming UX & conversion for AI dubbing
See how Groto redesigned Camb.ai AI dubbing platform—real-time, 140+ languages, user-friendly UI, and higher engagement for global content creators
Ecommerce
Web Design
_&Circus, but smoother
&Circus, India’s body-positive underwear brand, gets a bold, mobile-first redesign. Smoother shopping, playful UI, and boosted conversions for all users
