4.9/5.0

76+ AI Products Shipped

AI Native Since 2022

Conversational AI &
Chatbot UX DESIGN

Conversational AI &
Chatbot UX DESIGN

We design the UX of chatbots, voice assistants, and AI agents, conversation flows, trust and error handling, and multi-turn experiences that feel natural, not robotic. Built for AI-native and enterprise teams shipping conversational products.

We design the UX of chatbots, voice assistants, and AI agents, conversation flows, trust and error handling, and multi-turn experiences that feel natural, not robotic. Built for AI-native and enterprise teams shipping conversational products.

Submit your brief

Submit your brief

4.9/5.0

76+ AI Products Shipped

AI Native Since 2022

Conversational AI & Chatbot UX DESIGN

We design the UX of chatbots, voice assistants, and AI agents, conversation flows, trust and error handling, and multi-turn experiences that feel natural, not robotic. Built for AI-native and enterprise teams shipping conversational products.

Submit your brief

TRUSTED BY LEADING ENTERPRISE AND STARTUPS

TRUSTED BY LEADING ENTERPRISE AND STARTUPS

The Numbers, Briefly.

0+

AI products delivered

globally, with creative excellence

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AI products delivered

globally, with creative excellence

0+

AI products delivered

globally, with creative excellence

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

0+

Countries served

great design knows no borders

0+

Countries served

great design knows no borders

0+

Countries served

great design knows no borders

0+

Five star reviews

trusted by clients on top platforms

0+

Five star reviews

trusted by clients on top platforms

0+

Five star reviews

trusted by clients on top platforms

What Great Conversational AI Design Gets Right

Conversational AI design is the practice of shaping how people and an AI actually talk, and it's where most chatbots and agents quietly fail. Groto designs the three things that decide whether users trust the conversation and keep using it.

Conversation Flow, Not Just Copy

A good assistant is more than clever replies. We design intents, multi-turn dialogue, fallbacks, and human handoffs so the conversation stays coherent and useful across a real back-and-forth, not just a single perfect answer.

Conversation Flow, Not Just Copy

A good assistant is more than clever replies. We design intents, multi-turn dialogue, fallbacks, and human handoffs so the conversation stays coherent and useful across a real back-and-forth, not just a single perfect answer.

Conversation Flow, Not Just Copy

A good assistant is more than clever replies. We design intents, multi-turn dialogue, fallbacks, and human handoffs so the conversation stays coherent and useful across a real back-and-forth, not just a single perfect answer.

Designing for When the AI Is Wrong

Conversational AI fails out loud. We design the low-confidence, error, and escalation states, the moments a user decides whether to trust the system, so a wrong answer becomes a recovery, not a dead end.

Designing for When the AI Is Wrong

Conversational AI fails out loud. We design the low-confidence, error, and escalation states, the moments a user decides whether to trust the system, so a wrong answer becomes a recovery, not a dead end.

Designing for When the AI Is Wrong

Conversational AI fails out loud. We design the low-confidence, error, and escalation states, the moments a user decides whether to trust the system, so a wrong answer becomes a recovery, not a dead end.

Voice, Chat, and Agent Surfaces

Embedded chat, voice, and autonomous agents each demand different UX. We design the surface, controls, and personality that fit the channel, including the prompt surface, output controls, and confirmations agents need to feel safe.

Voice, Chat, and Agent Surfaces

Embedded chat, voice, and autonomous agents each demand different UX. We design the surface, controls, and personality that fit the channel, including the prompt surface, output controls, and confirmations agents need to feel safe.

Voice, Chat, and Agent Surfaces

Embedded chat, voice, and autonomous agents each demand different UX. We design the surface, controls, and personality that fit the channel, including the prompt surface, output controls, and confirmations agents need to feel safe.

Our Conversational AI Design Services

Groto's conversational AI design services cover conversation design, chatbot and agent UX, voice, and audits, led by senior designers who have shipped AI-native products.

Conversation Design & Flows

For teams defining how their assistant should think and talk.

Intents, entities, and dialogue design

Multi-turn conversation flows and fallbacks

Assistant persona and tone

Human-handoff and escalation paths

Chatbot & Agent UX Design

For products embedding an AI chatbot, copilot, or autonomous agent.

Chat UI and prompt-surface design

Output controls (edit, regenerate, accept, reject)

Trust, confidence, and explainability patterns

Agent action and confirmation design

Voice & Multimodal UX

For voice assistants and multimodal conversational products.

Voice flow and turn-taking design

Confirmation and error-recovery patterns

Multimodal (voice + screen) coordination

Conversational UX Audit

For live chatbots or agents with drop-off or low trust.

Transcript and drop-off analysis

Conversation-design heuristics audit

Trust and error-handling review

Prioritized fix roadmap

Ask an AI if Groto is right for you.

Founders research with AI now. So go ahead - ask ChatGPT whether Groto is the right AI UX partner for your product. We'll stand by the answer.

Ask an AI if Groto is right for you.

Founders research with AI now. So go ahead - ask ChatGPT whether Groto is the right AI UX partner for your product. We'll stand by the answer.

Ask an AI if Groto is right for you.

Founders research with AI now. So go ahead - ask ChatGPT whether Groto is the right AI UX partner for your product. We'll stand by the answer.

Work That Proves It

Since 2022, Groto has designed for 76+ AI and SaaS products, working with founders from pre-seed to Series C.

Artificial Intelligence

Web Design

SaaS

Transforming UX & conversion for AI dubbing

See how Groto redesigned Camb.ai AI dubbing platform—real-time, 140+ languages, user-friendly UI, and higher engagement for global content creators

Artificial Intelligence

Web Design

SaaS

Designing an AI-Driven Hiring Experience

If you thought you couldn’t get smart hiring and smooth UX in one app - think again. Groto built Pathways’ AI-powered B2B hiring platform from scratch. 

SaaS

Designing a PR-First AI Tool That Thinks Like a Teammate

Who says powerful AI has to feel complicated? We redesigned Barista into a PR-first platform that works like a teammate, helping PR teams move faster with clearer

Watch What Happened When We Actually Listened.

Megan Love

VP Marketing, Axero Solution, USA

VP Marketing, Axero Solution, USA

VP Marketing, Axero Solution, USA

Ready to see what we can do for your product?

Founder-led. Every engagement starts with a honest 30-minute conversation.

01

No commitment required

02

Founder answers — not a salesperson

03

Response within 1 business day

Explore our work

See more case studies

(07)

See more case studies

(07)

AS RECOGNISED BY

TRUSTED BY LEADING ENTERPRISE

AND STARTUPS

  • 100% Job Success

  • 100% Job Success

How We Work

The Groto Conversational AI Design Process is a four-stage, senior-led framework built for teams shipping chatbots, voice, and agents.

01

Discovery & Use-Case Mapping

Duration: 3–5 days

We map the jobs users bring to the assistant, the model's real behavior, and where trust breaks. Deliverable: a written conversation-strategy document.

01

Discovery & Use-Case Mapping

We map the jobs users bring to the assistant, the model's real behavior, and where trust breaks. Deliverable: a written conversation-strategy document.

Duration: 3–5 days

02

Conversation Architecture

Duration: 1 week

Intents, dialogue flows, fallbacks, and handoffs. We design for the edge cases conversational AI always hits, misunderstanding, low confidence, and failure.

02

Conversation Architecture

Intents, dialogue flows, fallbacks, and handoffs. We design for the edge cases conversational AI always hits, misunderstanding, low confidence, and failure.

Duration: 1 week

03

Interface & Interaction Design

Duration: 2–3 weeks

Chat, voice, or agent UI, prompt surfaces, output controls, and trust patterns, with microcopy for every conversational state.

03

Interface & Interaction Design

Chat, voice, or agent UI, prompt surfaces, output controls, and trust patterns, with microcopy for every conversational state.

Duration: 2–3 weeks

04

Testing & Engineering Handoff

Duration: 3–5 days

Testing on real conversations, engineering-ready specs, and a 30-day post-launch support window.

04

Testing & Engineering Handoff

Testing on real conversations, engineering-ready specs, and a 30-day post-launch support window.

Duration: 3–5 days

Who We Work Best With

Groto works with AI-native and enterprise teams building conversational products, customer-support AI, copilots, voice, and autonomous agents.

AI-Native Startups Building Assistants

Founders shipping a chatbot, copilot, or agent as a core product.

Seed → Series B

AI-Native Startups Building Assistants

Founders shipping a chatbot, copilot, or agent as a core product.

Seed → Series B

AI-Native Startups Building Assistants

Founders shipping a chatbot, copilot, or agent as a core product.

Seed → Series B

Enterprise Teams Deploying Support AI

Companies embedding conversational AI into support or internal workflows.

Enterprise

Enterprise Teams Deploying Support AI

Companies embedding conversational AI into support or internal workflows.

Enterprise

Product Teams Adding an AI Agent

Existing products layering in a conversational or agentic surface.

Existing Products

Product Teams Adding an AI Agent

Existing products layering in a conversational or agentic surface.

Existing Products

Voice & Multimodal Product Teams

Teams building voice assistants or multimodal conversational UX.

Voice / Multimodal

Voice & Multimodal Product Teams

Teams building voice assistants or multimodal conversational UX.

Voice / Multimodal

Conversational AI UX Across Industries

We design conversational AI UX across verticals. Each with distinct trust, tone, and compliance requirements.

Conversational AI for Customer Support

Deflection, agent-assist, and escalation UX

Conversational AI for Customer Support

Deflection, agent-assist, and escalation UX

Conversational AI for Fintech

Compliant, high-trust financial assistants

Conversational AI for Fintech

Compliant, high-trust financial assistants

Conversational AI for Healthtech

Patient-facing assistants and clinical copilots

Conversational AI for Healthtech

Patient-facing assistants and clinical copilots

Conversational AI for SalesTech

Outreach, qualification, and pipeline agents

Conversational AI for SalesTech

Outreach, qualification, and pipeline agents

Conversational AI for DevTools

Coding copilots and developer agents

Conversational AI for DevTools

Coding copilots and developer agents

Conversational AI for E-commerce

Shopping assistants and post-purchase support

Conversational AI for E-commerce

Shopping assistants and post-purchase support

  • ChatGPT

  • Claude

  • Gemini

  • Meta

  • Mistral

  • DeepSeek

  • Qwen

  • Gemma

  • Midjourney

  • Pinecone

  • Langchain

  • Vercel

  • StableDiffusion

  • Whisper

  • ChatGPT

  • Claude

  • Gemini

  • Meta

  • Mistral

  • DeepSeek

  • Qwen

  • Gemma

  • Midjourney

  • Pinecone

  • Langchain

  • Vercel

  • StableDiffusion

  • Whisper

Work Directly With the Founder

Harpreet Singh (Harry) is the founder of Groto. He has led UX design for AI and SaaS products since 2022, previously led strategy at Budweiser, Colgate, etc. He founded Groto in 2022 after seeing AI-native founders repeatedly hire generalist design agencies and ship products users couldn't figure out.

A chatbot that can't recover from a wrong answer loses the user for good. Conversational AI is a design problem before it's a model problem. If you're building one and want senior design thinking from day one, book a 30-minute call with me directly, I'll tell you honestly if we're a fit.

Why Founders Pick Groto Over Larger Agencies

The same reasons AI-native founders choose a boutique over a generalist shop or an enterprise consultancy.

Generalist Design Agencies

WHAT YOU GET:

AI is one of many services; added on, not built in

Account manager layer, junior designer execution

6-10 weeks with review cycles

Volume-driven, attention split across accounts

Design screens, not the AI stack

Enterprise Consultancies

WHAT YOU GET:

Broad AI strategy, rarely hands-on product UX

Layers of consultants; designers you never meet

3-6 months, enterprise pace

High cost, heavy process, slow decisions

Strategy decks, limited build fluency

WHAT YOU GET:

AI-native - we design AI products (copilots, agents, AI SaaS)

The founder, directly - senior-only team, no handoffs

Focused sprints in 15-30 days

Boutique depth, senior attention on every pixel

We speak prompts, context windows, latency, hallucination, RLHF

How We Engage

How We Engage

Groto offers three engagement models based on scope, timeline, and product stage. Every engagement begins with a scoped discovery call.

Focused Sprint

Min 2–3 weeks

For teams with one clear conversational flow or agent problem: a specific deliverable or fix. Senior-led, fixed scope.

Focused Sprint

Min 2–3 weeks

For teams with one clear conversational flow or agent problem: a specific deliverable or fix. Senior-led, fixed scope.

Focused Sprint

For teams with one clear conversational flow or agent problem: a specific deliverable or fix. Senior-led, fixed scope.

Min 2–3 weeks

Product Partnership

Min 4–8 weeks

For end-to-end work from discovery to shipped output. Custom scoped by complexity.

Product Partnership

Min 4–8 weeks

For end-to-end work from discovery to shipped output. Custom scoped by complexity.

Product Partnership

For end-to-end work from discovery to shipped output. Custom scoped by complexity.

Min 4–8 weeks

Ongoing Design Partner

3-month+ retainer

For teams needing senior design embedded with their product team. Monthly retainer, senior-only.

Ongoing Design Partner

3-month+ retainer

For teams needing senior design embedded with their product team. Monthly retainer, senior-only.

Ongoing Design Partner

For teams needing senior design embedded with their product team. Monthly retainer, senior-only.

3-month+ retainer

Just Sayin'

Just Sayin'

Where we spill our design secrets, share what's hot, and occasionally humble-brag about our coolest projects.

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FAQ

We’ve heard it all. Here’s everything you need to know before working with us.

What is conversational AI design?

Conversational AI design is the practice of shaping how an AI agent communicates with users, its intents, dialogue flows, response structure, tone, and how it behaves when it's uncertain or wrong. It spans chatbots, voice assistants, and autonomous agents. Good conversational AI design is what makes an assistant feel natural, trustworthy, and genuinely useful rather than robotic or frustrating.

What's the difference between conversation design and UX design?

Conversation design is a specialized branch of UX design focused on dialogue, intents, turn-taking, fallbacks, and persona, rather than screens and layouts. Traditional UX designs visual interfaces; conversation design structures a back-and-forth exchange. Most conversational products need both: the dialogue design and the interface (chat, voice, or agent UI) it lives in.

How do you design for chatbot errors and fallbacks?

We treat failure as a first-class state. We design low-confidence responses, clarifying questions, graceful fallbacks, and human-handoff paths so that when the model misunderstands or can't answer, the user is guided to a resolution instead of hitting a dead end. This is the single biggest driver of whether people keep trusting an assistant.

Do you design voice assistants and AI agents, not just chatbots?

Yes. We design text chatbots, voice assistants, and autonomous agents. Each channel has different UX demands, voice needs turn-taking and confirmation design; agents need action controls, permissions, and safety confirmations, and we design the surface and controls that fit.

What platforms and models do you work with?

We're platform-agnostic and work with teams building on GPT, Claude, Gemini, open-source models, and conversational platforms like Dialogflow, Voiceflow, or custom stacks. We design the experience; your team keeps its preferred build stack.

How long does a conversational AI design project take?

A focused conversation-design or audit engagement is usually 2–4 weeks. A full chatbot, voice, or agent UX from discovery to handoff is typically 4–6 weeks. Every engagement is senior-led and timeboxed.

What is conversational AI design?

Conversational AI design is the practice of shaping how an AI agent communicates with users, its intents, dialogue flows, response structure, tone, and how it behaves when it's uncertain or wrong. It spans chatbots, voice assistants, and autonomous agents. Good conversational AI design is what makes an assistant feel natural, trustworthy, and genuinely useful rather than robotic or frustrating.

What's the difference between conversation design and UX design?

Conversation design is a specialized branch of UX design focused on dialogue, intents, turn-taking, fallbacks, and persona, rather than screens and layouts. Traditional UX designs visual interfaces; conversation design structures a back-and-forth exchange. Most conversational products need both: the dialogue design and the interface (chat, voice, or agent UI) it lives in.

How do you design for chatbot errors and fallbacks?

We treat failure as a first-class state. We design low-confidence responses, clarifying questions, graceful fallbacks, and human-handoff paths so that when the model misunderstands or can't answer, the user is guided to a resolution instead of hitting a dead end. This is the single biggest driver of whether people keep trusting an assistant.

Do you design voice assistants and AI agents, not just chatbots?

Yes. We design text chatbots, voice assistants, and autonomous agents. Each channel has different UX demands, voice needs turn-taking and confirmation design; agents need action controls, permissions, and safety confirmations, and we design the surface and controls that fit.

What platforms and models do you work with?

We're platform-agnostic and work with teams building on GPT, Claude, Gemini, open-source models, and conversational platforms like Dialogflow, Voiceflow, or custom stacks. We design the experience; your team keeps its preferred build stack.

How long does a conversational AI design project take?

A focused conversation-design or audit engagement is usually 2–4 weeks. A full chatbot, voice, or agent UX from discovery to handoff is typically 4–6 weeks. Every engagement is senior-led and timeboxed.

Ready to Make Your AI Worth Talking to?

Groto is the conversational AI design partner for teams building chatbots, voice, and agents that people actually trust. If you're shipping a conversational product and want senior design from day one, let's talk.

Groto is the conversational AI design partner for teams building chatbots, voice, and agents that people actually trust. If you're shipping a conversational product and want senior design from day one, let's talk.

30 minute. No pitch deck. Just your product and honest advice.

(91) 8920-527-329

hello@letsgroto.com

(91) 8920-527-329

hello@letsgroto.com