4.9/5.0
Reviewed on
Work with a top UI/UX design agency in Chicago. As a trusted partner by innovative SaaS and AI companies,
Groto delivers intelligent, responsive digital experiences engineered to increase engagement, drive conversions, and help Chicago brands succeed in the AI-first era.
Oh, you like numbers? Here’s a few that tell our story.
Products delivered
globally, with creative excellence
Products delivered
globally, with creative excellence
Products delivered
globally, with creative excellence
USD raised in funding
by clients, proving our success
USD raised in funding
by clients, proving our success
USD raised in funding
by clients, proving our success
Countries served
great design knows no borders
Countries served
great design knows no borders
Countries served
great design knows no borders
Five star reviews
trusted by clients on top platforms
Five star reviews
trusted by clients on top platforms
Five star reviews
trusted by clients on top platforms
Mediocrity is boring. You know it, we fix it.
Mediocrity is boring. You know it, we fix it.
Services
Services
AI-First UX Design
We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency
AI-First UX Design
We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency
AI-First UX Design
We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency
Comprehensive UI/UX Services for Chicago’s AI-Driven Teams
Your interface isn't just a screen. It's your user's journey. Their decision point. Their reason to stay or leave. Whether you're launching your first AI product or scaling enterprise dashboards, your UX has to do more than function smoothly. It has to inspire confidence.
UI/UX audits, journey mapping, and product research
Custom interface and dashboard design for AI SaaS products
Mobile UI/UX for apps targeting Chicago’s tech audience
Conversion optimization and ongoing UX strategy for scalable results
User testing and research that helps us understand what your users actually want and need
Consistent design systems created by experienced designers who've worked with top tech companies
Fast, smooth user experiences built specifically for AI and tech companies in Chicago
Whether you need an AI-first UX agency or support integrating AI UX flows into your existing stack, our process is designed for seamless collaboration
Whether you need an AI-first UX agency or support integrating AI UX flows into your existing stack, our process is designed for seamless collaboration
Whether you need an AI-first UX agency or support integrating AI UX flows into your existing stack, our process is designed for seamless collaboration
Selected work
Selected work
Selected work
Explore Our Work
UI/UX Design Agency in Chicago
UI/UX Design Agency in Chicago
2K25
Groto’s Approach as an AI-First UX Design Agency for Chicago
Our UI/UX design agency specializes in implementing AI-driven strategies that take your digital product to the next level. We use AI to deliver:
Personalized content and journey flows, tailored for each San Francisco user
Personalized content and journey flows, tailored for each San Francisco user
Personalized content and journey flows, tailored for each San Francisco user
Intuitive navigation and smart, conversational interfaces that simplify complex tasks
Intuitive navigation and smart, conversational interfaces that simplify complex tasks
Intuitive navigation and smart, conversational interfaces that simplify complex tasks
Predictive analytics to optimize conversion paths and improve product adoption
Predictive analytics to optimize conversion paths and improve product adoption
Predictive analytics to optimize conversion paths and improve product adoption
Responsive, scalable experiences built for all devices and user needs
Responsive, scalable experiences built for all devices and user needs
Responsive, scalable experiences built for all devices and user needs
We don't retro-fit AI into design. We shape UX around it. Every screen, decision point, and feedback loop is crafted to support how AI thinks and how humans feel.
We don't retro-fit AI into design. We shape UX around it. Every screen, decision point, and feedback loop is crafted to support how AI thinks and how humans feel.
We don't retro-fit AI into design. We shape UX around it. Every screen, decision point, and feedback loop is crafted to support how AI thinks and how humans feel.
Success
stories
If design had grades, we’d be scoring straight A’s because...
Success
stories
If design had grades, we’d be scoring straight A’s because...
Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!
Megan Love
VP Marketing, Axero Solution, USA
Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!
Megan Love
VP Marketing, Axero Solution, USA
Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.
ZengKeat Giam
CEO, Gusu
Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.
ZengKeat Giam
CEO, Gusu
Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.
ZengKeat Giam
CEO, Gusu
Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.
1.25X
Customer retention
2.3X
Conversion rate
Simon Berkenhead
CEO, IVHQ
Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.
1.25X
Customer retention
2.3X
Conversion rate
Simon Berkenhead
CEO, IVHQ
Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.
1.25X
Customer retention
2.3X
Conversion rate
Simon Berkenhead
CEO, IVHQ
The Groto Process
How Our UI/UX design Company Helps Chicago Brands Scale Smarter
01
Strategic Discovery & AI Opportunity Mapping
We start by understanding your business goals and users. Through deep research and AI opportunity analysis, we uncover ways to deliver more value.
01
Strategic Discovery & AI Opportunity Mapping
We start by understanding your business goals and users. Through deep research and AI opportunity analysis, we uncover ways to deliver more value.
01
Strategic Discovery & AI Opportunity Mapping
We start by understanding your business goals and users. Through deep research and AI opportunity analysis, we uncover ways to deliver more value.
02
Creative UI/UX Design
Our team transforms ideas into clean, responsive prototypes. We refine every detail, from navigation to AI-powered micro-interactions, for maximum impact.
02
Creative UI/UX Design
Our team transforms ideas into clean, responsive prototypes. We refine every detail, from navigation to AI-powered micro-interactions, for maximum impact.
02
Creative UI/UX Design
Our team transforms ideas into clean, responsive prototypes. We refine every detail, from navigation to AI-powered micro-interactions, for maximum impact.
03
Intelligent Development & Launch
We develop, test, and deploy scalable UI and AI integrations, ensuring your new product works perfectly on every device.
03
Intelligent Development & Launch
We develop, test, and deploy scalable UI and AI integrations, ensuring your new product works perfectly on every device.
03
Intelligent Development & Launch
We develop, test, and deploy scalable UI and AI integrations, ensuring your new product works perfectly on every device.
04
Measurement & Continuous Optimization
Post-launch, we track key metrics and user behavior. Our team iterates, using both data and feedback from your San Francisco users to keep improving.
04
Measurement & Continuous Optimization
Post-launch, we track key metrics and user behavior. Our team iterates, using both data and feedback from your San Francisco users to keep improving.
04
Measurement & Continuous Optimization
Post-launch, we track key metrics and user behavior. Our team iterates, using both data and feedback from your San Francisco users to keep improving.
Tailored UI/UX Design With AI-First Approach for Chicago
From Guesswork to Growth, Powered by Intelligence
Design shouldn’t just look good, it should think for your users and adapt to your business. Our process is strategic, data-backed, and built for results that go beyond surface-level polish.
Specialists in AI-first UI/UX design for San Francisco startups and enterprises
01
Specialists in AI-first UI/UX design for San Francisco startups and enterprises
01
Specialists in AI-first UI/UX design for San Francisco startups and enterprises
01
Intelligent journey mapping and predictive analytics—no more static interfaces
02
Intelligent journey mapping and predictive analytics—no more static interfaces
02
Intelligent journey mapping and predictive analytics—no more static interfaces
02
Interfaces that evolve with user behavior and shifting business priorities
03
Interfaces that evolve with user behavior and shifting business priorities
03
Interfaces that evolve with user behavior and shifting business priorities
03
Continuous optimization: We track, test, and iterate based on real user data
04
Continuous optimization: We track, test, and iterate based on real user data
04
Continuous optimization: We track, test, and iterate based on real user data
04
Ready for scale
From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.
From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.
7-day free trial
Test us with a real design task. Get a key part of your project delivered—risk-free. Only pay if you love it.
All design needs met
Scale your team up or down anytime. Switch between UX, social media, motion, or marketing needs—all in one flexible subscription.
Design Requests
Create wireframes for MVP
Create wireframes for MVP
Create wireframes for MVP
Update landing page UI
Update landing page UI
Update landing page UI
Update landing page UI
Update landing page UI
Update landing page UI
Fix button color: #F9452D
Fix button color: #F9452D
Fix button color: #F9452D
Create 5 social media creatives
Create 5 social media creatives
Create 5 social media creatives
Valid for all monthly subscriptions
Download UX audit report
6
UX strategy insights ready in 2 weeks
In Part-Time & Full-Time plans, receive a UX audit in 2 weeks—packed with design insights, customer data, and next steps.
10:45
Amani, UX Designer
Today 09:17
Hey👋🏼 The look and feel of the homepage is ready. Here's the Figma prototype for review!
Start fast. Pause up to 3 weeks per quarter. Cancel anytime with credit rollover. Designers trained for AI startups, SaaS, and enterprise workflows.
Meet your designer
in 24 hours
Meet your designer
in 24 hours
Meet your Designer
in 24 hours
Transform Your Digital Product with UI/UX Design in Chicago
At Groto, we blend user-centered design with advanced AI capabilities to deliver UI/UX design in San Francisco that adapts, predicts, and personalizes. Our UI/UX agency transforms static websites and apps into adaptive, AI-powered platforms that boost satisfaction, loyalty, and growth for Bay Area teams. We’re focused on building experiences that convert visitors into customers and keep them coming back.
Awards & Recognition
Designed for global
brands like Colgate, KPMG, TATA, and Suzuki
Designed for global
brands like Colgate, KPMG, TATA, and Suzuki
Designed for global
brands like Colgate, KPMG, TATA, and Suzuki
Web Design Featured
on Dribbble’s front page and Product Hunt
Web Design Featured
on Dribbble’s front page and Product Hunt
Web Design Featured
on Dribbble’s front page and Product Hunt
Creative Director
in the top 3% of web design talent worldwide
Creative Director
in the top 3% of web design talent worldwide
Creative Director
in the top 3% of web design talent worldwide
Trusted by
25+ YC and Seed-stage startups
Trusted by
25+ YC and Seed-stage startups
Trusted by
25+ YC and Seed-stage startups
Why Choose Groto as Your UI/UX Design Agency in Chicago?
Not Just a UX Design Agency. A Growth Partner.
Groto brings genuine AI UX design expertise and deep UI/UX design experience to every Chicago project. We integrate seamlessly with your in-house teams, offering creative direction, research, and scalable solutions for SaaS, AI, and tech innovators. Our approach is outcome-focused and fully tailored to each Chicago client, ensuring you get measurable returns on every UI/UX design investment.
Let’s build your next digital product at Groto and help you start your UI/UX design journey in Chicago, CA.
FAQ
We’ve Heard It All. Here’s What You Really Need to Know.
What makes UI/UX design in major tech hubs unique?
UI/UX design in leading technology markets is shaped by fast-paced innovation, a diverse user base, and high standards for digital experiences. Effective design must address tech-savvy users who expect intuitive, responsive, and visually compelling interfaces. Companies need more than attractive visuals—they require strategic design grounded in research and tailored to the needs of their users. At Groto, we bring a global perspective and adapt our process to meet the highest standards of usability and business impact.
How does your UI/UX design process benefit businesses?
Our UI/UX design process begins with a collaborative discovery phase and detailed UX audits to understand your market, users, and competition. We then progress through user journey mapping, prototyping, and responsive interface design, always emphasizing speed, feedback, and measurable results. This approach is especially valuable where rapid time-to-market and scalable solutions are essential for growth. Regular iteration and continuous optimization ensure your product remains relevant as the market evolves.
Can you integrate with our in-house design or product team?
Yes, Groto frequently partners with in-house teams at startups and enterprises. We offer flexible collaboration models: acting as a full-service design partner, augmenting your existing team with specialized UI/UX skills, or leading specific projects such as design sprints, audits, or product launches. Our approach emphasizes seamless communication and alignment, so your product vision is always reflected in the user experience, whether we work on-site or remotely.
What types of companies do you typically support with UI/UX design?
We work with a wide range of clients, including SaaS providers, AI product teams, fintech innovators, healthtech companies, and B2B technology startups. Our experience spans early-stage companies seeking product-market fit, as well as mature enterprises looking to overhaul their digital presence or improve engagement through advanced UI/UX design. We tailor our services to the unique challenges and opportunities of your industry and growth stage.
How do you measure the success of UI/UX design projects?
Success in UI/UX design is always data-driven. We collaborate with you to define key performance indicators (KPIs) such as user engagement rates, conversion rates, customer satisfaction scores (like NPS), and retention metrics. Throughout the design and launch process, we gather feedback through usability testing and analytics, then continuously refine the product to achieve your goals. Our aim is not only to deliver great design but to ensure every update leads to measurable improvements for your business.
Why should a company invest in professional UI/UX design services rather than relying on templates or basic in-house solutions?
Depends on complexity. For basic marketing websites, we move in 3 to 5 weeks. For platform UIs or full SaaS redesigns, we typically run 6 to 12 week sprints. We’ll map the timeline with you and break it into phases.
How does AI benefit the UI/UX design process?
AI offers many advantages. It boosts efficiency by automating time-consuming tasks like wireframing and prototyping, letting designers focus on creative problem-solving. It enables enhanced personalization by analyzing user data to create highly customized experiences, adapting content and features to individual preferences. AI also provides data-driven insights into user behavior, leading to better design decisions. Furthermore, it helps improve accessibility and speeds up iteration, allowing for faster design refinement.
How should a business strategically approach integrating AI into its existing UI/UX operations?
Integrating AI effectively requires a strategic approach. Start by identifying specific business pain points that AI can genuinely solve, rather than implementing AI for its own sake. Begin with pilot projects to test the waters and demonstrate value. Focus on augmenting your existing design teams with AI tools, providing them with training and support, rather than seeing AI as a replacement. Prioritize ethical considerations from the outset, including data governance and bias mitigation. Finally, foster a culture of continuous learning and iteration, as AI technologies and best practices will continue to evolve.
What makes UI/UX design in major tech hubs unique?
UI/UX design in leading technology markets is shaped by fast-paced innovation, a diverse user base, and high standards for digital experiences. Effective design must address tech-savvy users who expect intuitive, responsive, and visually compelling interfaces. Companies need more than attractive visuals—they require strategic design grounded in research and tailored to the needs of their users. At Groto, we bring a global perspective and adapt our process to meet the highest standards of usability and business impact.
How does your UI/UX design process benefit businesses?
Our UI/UX design process begins with a collaborative discovery phase and detailed UX audits to understand your market, users, and competition. We then progress through user journey mapping, prototyping, and responsive interface design, always emphasizing speed, feedback, and measurable results. This approach is especially valuable where rapid time-to-market and scalable solutions are essential for growth. Regular iteration and continuous optimization ensure your product remains relevant as the market evolves.
Can you integrate with our in-house design or product team?
Yes, Groto frequently partners with in-house teams at startups and enterprises. We offer flexible collaboration models: acting as a full-service design partner, augmenting your existing team with specialized UI/UX skills, or leading specific projects such as design sprints, audits, or product launches. Our approach emphasizes seamless communication and alignment, so your product vision is always reflected in the user experience, whether we work on-site or remotely.
What types of companies do you typically support with UI/UX design?
We work with a wide range of clients, including SaaS providers, AI product teams, fintech innovators, healthtech companies, and B2B technology startups. Our experience spans early-stage companies seeking product-market fit, as well as mature enterprises looking to overhaul their digital presence or improve engagement through advanced UI/UX design. We tailor our services to the unique challenges and opportunities of your industry and growth stage.
How do you measure the success of UI/UX design projects?
Success in UI/UX design is always data-driven. We collaborate with you to define key performance indicators (KPIs) such as user engagement rates, conversion rates, customer satisfaction scores (like NPS), and retention metrics. Throughout the design and launch process, we gather feedback through usability testing and analytics, then continuously refine the product to achieve your goals. Our aim is not only to deliver great design but to ensure every update leads to measurable improvements for your business.
Why should a company invest in professional UI/UX design services rather than relying on templates or basic in-house solutions?
Depends on complexity. For basic marketing websites, we move in 3 to 5 weeks. For platform UIs or full SaaS redesigns, we typically run 6 to 12 week sprints. We’ll map the timeline with you and break it into phases.
How does AI benefit the UI/UX design process?
AI offers many advantages. It boosts efficiency by automating time-consuming tasks like wireframing and prototyping, letting designers focus on creative problem-solving. It enables enhanced personalization by analyzing user data to create highly customized experiences, adapting content and features to individual preferences. AI also provides data-driven insights into user behavior, leading to better design decisions. Furthermore, it helps improve accessibility and speeds up iteration, allowing for faster design refinement.
How should a business strategically approach integrating AI into its existing UI/UX operations?
Integrating AI effectively requires a strategic approach. Start by identifying specific business pain points that AI can genuinely solve, rather than implementing AI for its own sake. Begin with pilot projects to test the waters and demonstrate value. Focus on augmenting your existing design teams with AI tools, providing them with training and support, rather than seeing AI as a replacement. Prioritize ethical considerations from the outset, including data governance and bias mitigation. Finally, foster a culture of continuous learning and iteration, as AI technologies and best practices will continue to evolve.
What makes UI/UX design in major tech hubs unique?
UI/UX design in leading technology markets is shaped by fast-paced innovation, a diverse user base, and high standards for digital experiences. Effective design must address tech-savvy users who expect intuitive, responsive, and visually compelling interfaces. Companies need more than attractive visuals—they require strategic design grounded in research and tailored to the needs of their users. At Groto, we bring a global perspective and adapt our process to meet the highest standards of usability and business impact.
How does your UI/UX design process benefit businesses?
Our UI/UX design process begins with a collaborative discovery phase and detailed UX audits to understand your market, users, and competition. We then progress through user journey mapping, prototyping, and responsive interface design, always emphasizing speed, feedback, and measurable results. This approach is especially valuable where rapid time-to-market and scalable solutions are essential for growth. Regular iteration and continuous optimization ensure your product remains relevant as the market evolves.
Can you integrate with our in-house design or product team?
Yes, Groto frequently partners with in-house teams at startups and enterprises. We offer flexible collaboration models: acting as a full-service design partner, augmenting your existing team with specialized UI/UX skills, or leading specific projects such as design sprints, audits, or product launches. Our approach emphasizes seamless communication and alignment, so your product vision is always reflected in the user experience, whether we work on-site or remotely.
What types of companies do you typically support with UI/UX design?
We work with a wide range of clients, including SaaS providers, AI product teams, fintech innovators, healthtech companies, and B2B technology startups. Our experience spans early-stage companies seeking product-market fit, as well as mature enterprises looking to overhaul their digital presence or improve engagement through advanced UI/UX design. We tailor our services to the unique challenges and opportunities of your industry and growth stage.
How do you measure the success of UI/UX design projects?
Success in UI/UX design is always data-driven. We collaborate with you to define key performance indicators (KPIs) such as user engagement rates, conversion rates, customer satisfaction scores (like NPS), and retention metrics. Throughout the design and launch process, we gather feedback through usability testing and analytics, then continuously refine the product to achieve your goals. Our aim is not only to deliver great design but to ensure every update leads to measurable improvements for your business.
Why should a company invest in professional UI/UX design services rather than relying on templates or basic in-house solutions?
Depends on complexity. For basic marketing websites, we move in 3 to 5 weeks. For platform UIs or full SaaS redesigns, we typically run 6 to 12 week sprints. We’ll map the timeline with you and break it into phases.
How does AI benefit the UI/UX design process?
AI offers many advantages. It boosts efficiency by automating time-consuming tasks like wireframing and prototyping, letting designers focus on creative problem-solving. It enables enhanced personalization by analyzing user data to create highly customized experiences, adapting content and features to individual preferences. AI also provides data-driven insights into user behavior, leading to better design decisions. Furthermore, it helps improve accessibility and speeds up iteration, allowing for faster design refinement.
How should a business strategically approach integrating AI into its existing UI/UX operations?
Integrating AI effectively requires a strategic approach. Start by identifying specific business pain points that AI can genuinely solve, rather than implementing AI for its own sake. Begin with pilot projects to test the waters and demonstrate value. Focus on augmenting your existing design teams with AI tools, providing them with training and support, rather than seeing AI as a replacement. Prioritize ethical considerations from the outset, including data governance and bias mitigation. Finally, foster a culture of continuous learning and iteration, as AI technologies and best practices will continue to evolve.
Book a Call
Book a Call
Turn your website into a growth engine
With AI-Driven, UI/UX Designers
Need something fast? Try our 3-day sprint. We’ll show you what’s possible.
Harpreet Singh
Founder and Creative Director
Get in Touch
Turn your website into a growth engine
With AI-Driven, UI/UX Designers
Need something fast? Try our 3-day sprint. We’ll show you what’s possible.
Harpreet Singh
Founder and Creative Director
Get in Touch
Turn your website into a growth engine
With AI-Driven, UI/UX Designers
Need something fast? Try our 3-day sprint. We’ll show you what’s possible.
Harpreet Singh
Founder and Creative Director
Get in Touch