4.9/5.0
Reviewed on
Work with a top web design agency in Raleigh. As a trusted partner by innovative SaaS and AI companies.
Groto delivers intelligent, responsive digital experiences engineered to increase engagement, drive conversions, and help Pittsburgh brands succeed in the AI-first era.
Oh, you like numbers? Here’s a few that tell our story.
Products delivered
globally, with creative excellence
Products delivered
globally, with creative excellence
Products delivered
globally, with creative excellence
USD raised in funding
by clients, proving our success
USD raised in funding
by clients, proving our success
USD raised in funding
by clients, proving our success
Countries served
great design knows no borders
Countries served
great design knows no borders
Countries served
great design knows no borders
Five star reviews
trusted by clients on top platforms
Five star reviews
trusted by clients on top platforms
Five star reviews
trusted by clients on top platforms


Mediocrity is boring. You know it, we fix it.
Mediocrity is boring. You know it, we fix it.
Services
Services

AI-First UX Design
We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency
AI-First UX Design
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Web Design
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UX Strategy
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Brand Identity
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Marketing Design
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Web Development
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AI-First UX Design
We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency
AI-First UX Design
{
01
}
Web Design
{
02
}
UX Strategy
{
03
}
Brand Identity
{
04
}
Marketing Design
{
05
}
Web Development
{
06
}

AI-First UX Design
We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency
AI-First UX Design
{
01
}
Web Design
{
02
}
UX Strategy
{
03
}
Brand Identity
{
04
}
Marketing Design
{
05
}
Web Development
{
06
}
Comprehensive web design services for Raleigh innovators
Your website isn't just a digital asset. It's your first impression. Your best pitch. Your 24/7 sales rep. Whether you're pre-revenue or post-Series B, your web presence has to do more than look good. It has to convert.
AI web design that simplifies complex workflows and makes advanced technology feel effortless
SaaS web design that moves users from confusion to clarity in seconds
Fully responsive web design that works like magic across mobile, tablet, and desktop
Conversion-optimized flows from a trusted e-commerce web design agency
UX research and visual storytelling that elevates your brand from template to unforgettable
Pixel-perfect execution by a professional web designer who's ranked in the top 3% globally
Clean, scalable, high-performance builds from a full-service design company for Raleigh Innovators.
We don't just do "pretty." We do "profitable." And we do it for companies who are tired of guessing and ready to grow.
We don't just do "pretty." We do "profitable." And we do it for companies who are tired of guessing and ready to grow.
We don't just do "pretty." We do "profitable." And we do it for companies who are tired of guessing and ready to grow.
Selected work
Selected work
Selected work
Explore our work
Web design agency that brands trust
Web design agency that brands trust
2K25
Groto's approach as an AI-first web design agency
Our web design agency specializes in implementing AI-driven strategies that take your digital product to the next level. We use AI to deliver:
Personalized user experiences that adapt to individual user behavior and preferences.
Personalized user experiences that adapt to individual user behavior and preferences.
Personalized user experiences that adapt to individual user behavior and preferences.
Predictive design systems that anticipate user needs and streamline interactions
Predictive design systems that anticipate user needs and streamline interactions
Predictive design systems that anticipate user needs and streamline interactions
Intelligent content optimization that dynamically adjusts based on user engagement
Intelligent content optimization that dynamically adjusts based on user engagement
Intelligent content optimization that dynamically adjusts based on user engagement
Conversion-focused layouts powered by machine learning insights
Conversion-focused layouts powered by machine learning insights
Conversion-focused layouts powered by machine learning insights
Responsive designs that work seamlessly across all devices and platforms
Responsive designs that work seamlessly across all devices and platforms
Responsive designs that work seamlessly across all devices and platforms
Success
stories
If design had grades, we’d be scoring straight A’s because...
Success
stories
If design had grades, we’d be scoring straight A’s because...
Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!
Megan Love
VP Marketing, Axero Solution, USA


Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!
Megan Love
VP Marketing, Axero Solution, USA

Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam
CEO, Gusu
Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam
CEO, Gusu
Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam
CEO, Gusu
Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.
1.25X
Customer retention
2.3X
Conversion rate

Simon Berkenhead
CEO, IVHQ
Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.
1.25X
Customer retention
2.3X
Conversion rate

Simon Berkenhead
CEO, IVHQ
Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.
1.25X
Customer retention
2.3X
Conversion rate

Simon Berkenhead
CEO, IVHQ
The Groto process
How our web design company helps Raleigh brands scale smarter
01
Discovery & Research
We dig deep into your users, goals, and competitors. We run stakeholder workshops, web design audits, and behavioral interviews to uncover what your product actually needs. Not what it looks like your competitors are doing.
01
Discovery & Research
We dig deep into your users, goals, and competitors. We run stakeholder workshops, web design audits, and behavioral interviews to uncover what your product actually needs. Not what it looks like your competitors are doing.
01
Discovery & Research
We dig deep into your users, goals, and competitors. We run stakeholder workshops, web design audits, and behavioral interviews to uncover what your product actually needs. Not what it looks like your competitors are doing.
02
Web Strategy & Wireframing
We define the architecture and user flows, laying out every screen like a map. From lead-gen flows to SaaS onboarding, we connect dots that convert.
02
Web Strategy & Wireframing
We define the architecture and user flows, laying out every screen like a map. From lead-gen flows to SaaS onboarding, we connect dots that convert.
02
Web Strategy & Wireframing
We define the architecture and user flows, laying out every screen like a map. From lead-gen flows to SaaS onboarding, we connect dots that convert.
03
Visual Design & Interactive Prototypes
This is where your brand comes to life. Visually, interactively, and emotionally. We build high-fidelity web design systems and clickable prototypes that your team can test before writing a single line of code.
03
Visual Design & Interactive Prototypes
This is where your brand comes to life. Visually, interactively, and emotionally. We build high-fidelity web design systems and clickable prototypes that your team can test before writing a single line of code.
03
Visual Design & Interactive Prototypes
This is where your brand comes to life. Visually, interactively, and emotionally. We build high-fidelity web design systems and clickable prototypes that your team can test before writing a single line of code.
04
Frontend Development & Handoff
You'll get clean design handoff files or full-stack builds ready for production. Our devs and docs ensure everything works exactly how it was designed. Whether you're a technical founder or a growth marketer, we meet you where you are. We help you get where you're going faster.
04
Frontend Development & Handoff
You'll get clean design handoff files or full-stack builds ready for production. Our devs and docs ensure everything works exactly how it was designed. Whether you're a technical founder or a growth marketer, we meet you where you are. We help you get where you're going faster.
04
Frontend Development & Handoff
You'll get clean design handoff files or full-stack builds ready for production. Our devs and docs ensure everything works exactly how it was designed. Whether you're a technical founder or a growth marketer, we meet you where you are. We help you get where you're going faster.
Tailored web design solutions with AI-powered innovation
From chaos to clarity, Without the bottlenecks
Design shouldn't feel like guesswork or a black box. Our approach is collaborative, transparent, and built for speed without cutting corners.

Specialists in SaaS web design and AI-driven web experiences
01

Specialists in SaaS web design and AI-driven web experiences
01

Specialists in SaaS web design and AI-driven web experiences
01

Proven results across e-commerce, climate tech, wellness, and fintech, Nimble enough to move fast. Senior enough to lead your team
02

Proven results across e-commerce, climate tech, wellness, and fintech, Nimble enough to move fast. Senior enough to lead your team
02

Proven results across e-commerce, climate tech, wellness, and fintech, Nimble enough to move fast. Senior enough to lead your team
02

Flexible engagement. Work with a dedicated professional web designer or full-stack squad
03

Flexible engagement. Work with a dedicated professional web designer or full-stack squad
03

Flexible engagement. Work with a dedicated professional web designer or full-stack squad
03

We test everything. We measure everything. We iterate ruthlessly
04

We test everything. We measure everything. We iterate ruthlessly
04

We test everything. We measure everything. We iterate ruthlessly
04
Ready for scale
From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.
From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.

7-day free trial
Test us with a real design task. Get a key part of your project delivered—risk-free. Only pay if you love it.
All design needs met
Scale your team up or down anytime. Switch between UX, social media, motion, or marketing needs—all in one flexible subscription.




Design Requests
Create wireframes for MVP
Create wireframes for MVP
Create wireframes for MVP
Update landing page UI
Update landing page UI
Update landing page UI
Update landing page UI
Update landing page UI
Update landing page UI
Fix button color: #F9452D
Fix button color: #F9452D
Fix button color: #F9452D
Create 5 social media creatives
Create 5 social media creatives
Create 5 social media creatives
Valid for all monthly subscriptions
Download UX audit report
6
UX strategy insights ready in 2 weeks
In Part-Time & Full-Time plans, receive a UX audit in 2 weeks—packed with design insights, customer data, and next steps.
10:45

Amani, UX Designer
Today 09:17
Hey👋🏼 The look and feel of the homepage is ready. Here's the Figma prototype for review!
Start fast. Pause up to 3 weeks per quarter. Cancel anytime with credit rollover. Designers trained for AI startups, SaaS, and enterprise workflows.


Meet your designer
in 24 hours

Meet your Designer
in 24 hours

Meet your designer
in 24 hours
Transform your digital presence with web design in Raleigh.
At Groto, we blend user-centered design with advanced AI capabilities to deliver web design services in Raleigh that adapts, predicts, and personalizes. Our web design agency transforms static websites and apps into adaptive, AI-powered platforms that boost satisfaction, loyalty, and growth. We're focused on building experiences that convert visitors into customers and keep them coming back.
Awards & Recognition
Designed for global
brands like Colgate, KPMG, TATA, and Suzuki
Designed for global
brands like Colgate, KPMG, TATA, and Suzuki
Designed for global
brands like Colgate, KPMG, TATA, and Suzuki
Web Design Featured
on Dribbble’s front page and Product Hunt
Web design featured
on Dribbble’s front page and Product Hunt
Web Design Featured
on Dribbble’s front page and Product Hunt
Creative Director
in the top 3% of web design talent worldwide
Creative director
in the top 3% of web design talent worldwide
Creative Director
in the top 3% of web design talent worldwide
Trusted by
25+ YC and Seed-stage startups
Trusted by
25+ YC and Seed-stage startups
Trusted by
25+ YC and Seed-stage startups
Why choose Groto as your web design partner in Raleigh
Not just a web design agency. A growth partner.
Choosing a web design agency isn't just about skill. It's about synergy. We work as embedded partners with some of the most forward-thinking companies.
FAQ
We’ve Heard It All. Here’s What You Really Need to Know.
What makes Groto different from other web design agencies?
Groto combines user-centered design with advanced AI capabilities, delivering adaptive, conversion-focused websites that predict user needs and personalize experiences for each visitor.
What is Groto’s web design process?
The process includes discovery and research, strategy and wireframing, visual design with interactive prototypes, and a seamless development handoff, ensuring every project is custom-built and scalable.
Can you handle both design and development?
Yes, Groto offers end-to-end services, from strategy and visual design to frontend development using platforms like Webflow, Framer, and React.
Do you design for AI-first platforms?
Absolutely. We specialize in AI web design, including dashboards, copilots, trust modules, and LLM integrations. We’ve designed AI features for Colgate, Budweiser, and leading AI startups. Our work balances utility with user trust at every click.
What if I already have an in-house dev or design team?
Great. We collaborate with in-house product and engineering teams all the time. Whether you need a design lead to push the pace or a UX audit to sharpen what you already have, we plug in without disrupting your flow.
How long does it take to launch a website?
Depends on complexity. For basic marketing websites, we move in 3 to 5 weeks. For platform UIs or full SaaS redesigns, we typically run 6 to 12 week sprints. We’ll map the timeline with you and break it into phases.
What kind of results should I expect?
Our past clients have seen reduced bounce rates, faster time-to-value, increased trial signups, and higher user retention. We don’t promise magic. But we do deliver tested design systems that support real business KPIs.
What’s the first step to work with Groto?
Start with a free UX audit or jump into a 3-day design sprint. It’s the easiest way to experience our process and see what your product could become with the right partner behind it.
What makes Groto different from other web design agencies?
Groto combines user-centered design with advanced AI capabilities, delivering adaptive, conversion-focused websites that predict user needs and personalize experiences for each visitor.
What is Groto’s web design process?
The process includes discovery and research, strategy and wireframing, visual design with interactive prototypes, and a seamless development handoff, ensuring every project is custom-built and scalable.
Can you handle both design and development?
Yes, Groto offers end-to-end services, from strategy and visual design to frontend development using platforms like Webflow, Framer, and React.
Do you design for AI-first platforms?
Absolutely. We specialize in AI web design, including dashboards, copilots, trust modules, and LLM integrations. We’ve designed AI features for Colgate, Budweiser, and leading AI startups. Our work balances utility with user trust at every click.
What if I already have an in-house dev or design team?
Great. We collaborate with in-house product and engineering teams all the time. Whether you need a design lead to push the pace or a UX audit to sharpen what you already have, we plug in without disrupting your flow.
How long does it take to launch a website?
Depends on complexity. For basic marketing websites, we move in 3 to 5 weeks. For platform UIs or full SaaS redesigns, we typically run 6 to 12 week sprints. We’ll map the timeline with you and break it into phases.
What kind of results should I expect?
Our past clients have seen reduced bounce rates, faster time-to-value, increased trial signups, and higher user retention. We don’t promise magic. But we do deliver tested design systems that support real business KPIs.
What’s the first step to work with Groto?
Start with a free UX audit or jump into a 3-day design sprint. It’s the easiest way to experience our process and see what your product could become with the right partner behind it.
What makes Groto different from other web design agencies?
Groto combines user-centered design with advanced AI capabilities, delivering adaptive, conversion-focused websites that predict user needs and personalize experiences for each visitor.
What is Groto’s web design process?
The process includes discovery and research, strategy and wireframing, visual design with interactive prototypes, and a seamless development handoff, ensuring every project is custom-built and scalable.
Can you handle both design and development?
Yes, Groto offers end-to-end services, from strategy and visual design to frontend development using platforms like Webflow, Framer, and React.
Do you design for AI-first platforms?
Absolutely. We specialize in AI web design, including dashboards, copilots, trust modules, and LLM integrations. We’ve designed AI features for Colgate, Budweiser, and leading AI startups. Our work balances utility with user trust at every click.
What if I already have an in-house dev or design team?
Great. We collaborate with in-house product and engineering teams all the time. Whether you need a design lead to push the pace or a UX audit to sharpen what you already have, we plug in without disrupting your flow.
How long does it take to launch a website?
Depends on complexity. For basic marketing websites, we move in 3 to 5 weeks. For platform UIs or full SaaS redesigns, we typically run 6 to 12 week sprints. We’ll map the timeline with you and break it into phases.
What kind of results should I expect?
Our past clients have seen reduced bounce rates, faster time-to-value, increased trial signups, and higher user retention. We don’t promise magic. But we do deliver tested design systems that support real business KPIs.
What’s the first step to work with Groto?
Start with a free UX audit or jump into a 3-day design sprint. It’s the easiest way to experience our process and see what your product could become with the right partner behind it.
Book a Call
Book a Call
Turn your website into a growth engine
With Website Development San Francisco Leaders Recommend
Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Harpreet Singh
Founder and Creative Director

Get in Touch
Turn your website into a growth engine
With Website Development San Francisco Leaders Recommend
Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Harpreet Singh
Founder and Creative Director

Get in Touch
Turn your website into a growth engine
With Website Development San Francisco Leaders Recommend
Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Harpreet Singh
Founder and Creative Director

Get in Touch