4.9/5.0

Reviewed on

Digital

Digital

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

Digital

WEB DESIGN

WEB DESIGN

WEB DESIGN

WEB DESIGN

WEB DESIGN

WEB DESIGN

Digital

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

Work with a top web design agency in New York City. As a trusted partner by innovative SaaS and AI companies.

Groto delivers AI-driven, responsive web design in New York City, helping startups, SaaS companies, and enterprises build websites that engage, convert, and scale.

Design Studio

Design Studio

Design Studio

New York City

New York City

New York City

New York City

New York City

New York City

Oh, you like numbers? Here’s a few that tell our story.

0+

Products delivered

globally, with creative excellence

0+

Products delivered

globally, with creative excellence

0+

Products delivered

globally, with creative excellence

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

0+

Countries served

great design knows no borders

0+

Countries served

great design knows no borders

0+

Countries served

great design knows no borders

0+

Five star reviews

trusted by clients on top platforms

0+

Five star reviews

trusted by clients on top platforms

0+

Five star reviews

trusted by clients on top platforms

Where clarity meets conversion.

and every pixel pulls its weight.

Where clarity meets conversion.

and every pixel pulls its weight.

Groto: Expert full-stack design studio enhancing UX, UI, branding, and marketing for digital growth.

Where clarity meets conversion.

and every pixel pulls its weight.

Groto: Expert full-stack design studio enhancing UX, UI, branding, and marketing for digital growth.

Mediocrity is boring. You know it, we fix it.

Mediocrity is boring. You know it, we fix it.

Services

Services

AI-First UX Design

We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency

AI-First UX Design

We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency

AI-First UX Design

We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency

Comprehensive web design services for New York City businesses

Your website is more than an online presence—it’s your brand voice, conversion engine, and growth platform. In NYC’s competitive digital landscape, your website must attract attention, communicate value instantly, and guide users toward action. Groto creates strategic, high-performing websites tailored for New York City businesses that drive results.

AI-powered web design that simplifies user journeys and boosts engagement

Startup and SaaS website design that communicates value and accelerates conversions

Fully responsive web design optimized for smartphones, tablets, and desktops

Conversion-focused layouts for lead generation, eCommerce, and SaaS platforms

UX research and storytelling that elevates your NYC brand credibility

Pixel-perfect execution by top professional web designers

Scalable, high-performance builds designed to grow with your New York City business

We don’t just make websites that look good—we make websites that perform, convert, and grow your business.

We don’t just make websites that look good—we make websites that perform, convert, and grow your business.

We don’t just make websites that look good—we make websites that perform, convert, and grow your business.

Selected work

Selected work

Selected work

Explore our work

Web design agency that brands trust

Web design agency that brands trust

2K25

Groto’s approach as an AI-first web design agency

As a New York City web design agency, Groto combines AI, data insights, and human-centered design to create websites that adapt, engage, and convert users.

Personalized user experiences based on behavioral data
Personalized user experiences based on behavioral data
Personalized user experiences based on behavioral data
Predictive design systems that anticipate visitor needs
Predictive design systems that anticipate visitor needs
Predictive design systems that anticipate visitor needs
Intelligent content optimization to maximize engagement
Intelligent content optimization to maximize engagement
Intelligent content optimization to maximize engagement
Conversion-focused layouts powered by AI insights
Conversion-focused layouts powered by AI insights
Conversion-focused layouts powered by AI insights
Responsive designs across all devices and screen sizes
Responsive designs across all devices and screen sizes
Responsive designs across all devices and screen sizes
Scalable architecture for long-term growth
Scalable architecture for long-term growth
Scalable architecture for long-term growth

Our mission:

Turn your NYC website into a smart, revenue-generating platform.

Turn your NYC website into a smart, revenue-generating platform.

Turn your NYC website into a smart, revenue-generating platform.

Success
stories

If design had grades, we’d be scoring straight A’s because...

Success
stories

If design had grades, we’d be scoring straight A’s because...

Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!

Megan Love

VP Marketing, Axero Solution, USA

Profile portrait with natural lighting featuring long blonde hair
Profile portrait with natural lighting featuring long blonde hair

Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!

Megan Love

VP Marketing, Axero Solution, USA

Profile portrait with natural lighting featuring long blonde hair

Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam CEO, Gusu

ZengKeat Giam

CEO, Gusu

Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam CEO, Gusu

ZengKeat Giam

CEO, Gusu

Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam CEO, Gusu

ZengKeat Giam

CEO, Gusu

Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.

1.25X

Customer retention

2.3X

Conversion rate

Groto is a full-stack design studio specializing in UX, UI, branding, and marketing.

Simon Berkenhead

CEO, IVHQ

Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.

1.25X

Customer retention

2.3X

Conversion rate

Groto is a full-stack design studio specializing in UX, UI, branding, and marketing.

Simon Berkenhead

CEO, IVHQ

Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.

1.25X

Customer retention

2.3X

Conversion rate

Groto is a full-stack design studio specializing in UX, UI, branding, and marketing.

Simon Berkenhead

CEO, IVHQ

The Groto process

How our web design company helps NYC businesses scale smarter

01

Discovery & Research

We analyze your audience, goals, and competitive landscape. Through stakeholder workshops, audits, and behavioral research, we uncover actionable insights that guide design decisions.

01

Discovery & Research

We analyze your audience, goals, and competitive landscape. Through stakeholder workshops, audits, and behavioral research, we uncover actionable insights that guide design decisions.

01

Discovery & Research

We analyze your audience, goals, and competitive landscape. Through stakeholder workshops, audits, and behavioral research, we uncover actionable insights that guide design decisions.

02

Web Strategy & Wireframing

We map site architecture, user flows, and conversion paths. Every page and interaction is designed to reduce friction and drive measurable results.

02

Web Strategy & Wireframing

We map site architecture, user flows, and conversion paths. Every page and interaction is designed to reduce friction and drive measurable results.

02

Web Strategy & Wireframing

We map site architecture, user flows, and conversion paths. Every page and interaction is designed to reduce friction and drive measurable results.

03

Visual Design & Interactive Prototypes

High-fidelity designs and clickable prototypes bring your brand to life, allowing testing and validation before development begins.

03

Visual Design & Interactive Prototypes

High-fidelity designs and clickable prototypes bring your brand to life, allowing testing and validation before development begins.

03

Visual Design & Interactive Prototypes

High-fidelity designs and clickable prototypes bring your brand to life, allowing testing and validation before development begins.

04

Frontend Development & Handoff

Clean, scalable files or full production-ready builds are delivered. Everything works exactly as designed, ensuring a smooth launch and scalability for future updates.

04

Frontend Development & Handoff

Clean, scalable files or full production-ready builds are delivered. Everything works exactly as designed, ensuring a smooth launch and scalability for future updates.

04

Frontend Development & Handoff

Clean, scalable files or full production-ready builds are delivered. Everything works exactly as designed, ensuring a smooth launch and scalability for future updates.

Tailored web design solutions with AI-powered innovation

From complexity to clarity, without friction

Groto’s approach is collaborative, transparent, and performance-focused. We build websites that are fast, scalable, and conversion-driven.

Specialists in SaaS, eCommerce, and enterprise web design in NYC

Proven results for startups, SaaS companies, eCommerce, healthcare, and finance

01

Proven results for startups, SaaS companies, eCommerce, healthcare, and finance

01

Proven results for startups, SaaS companies, eCommerce, healthcare, and finance

01

Flexible engagement—work with a dedicated designer or full-stack team

02

Flexible engagement—work with a dedicated designer or full-stack team

02

Flexible engagement—work with a dedicated designer or full-stack team

02

Continuous testing, measurement, and optimization

03

Continuous testing, measurement, and optimization

03

Continuous testing, measurement, and optimization

03

Scalable systems built for usability, speed, and growth

04

Scalable systems built for usability, speed, and growth

04

Scalable systems built for usability, speed, and growth

04

Ready for scale

From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.

From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.

Groto is a full-stack design studio enhancing UX, UI, branding, and marketing for digital growth.

7-day free trial

Test us with a real design task. Get a key part of your project delivered—risk-free. Only pay if you love it.

All design needs met

Scale your team up or down anytime. Switch between UX, social media, motion, or marketing needs—all in one flexible subscription.

Groto: Elevate your digital presence with intuitive UX, high-converting UI, and compelling brand identities.
Groto: Elevate your digital presence with intuitive UX, high-converting UI, and compelling brand identities.

Design Requests

Create wireframes for MVP

Create wireframes for MVP

Create wireframes for MVP

Update landing page UI

Update landing page UI

Update landing page UI

Update landing page UI

Update landing page UI

Update landing page UI

Fix button color: #F9452D

Fix button color: #F9452D

Fix button color: #F9452D

Create 5 social media creatives

Create 5 social media creatives

Create 5 social media creatives

Valid for all monthly subscriptions

Download UX audit report

6

UX strategy insights ready in 2 weeks

In Part-Time & Full-Time plans, receive a UX audit in 2 weeks—packed with design insights, customer data, and next steps.

10:45

Amani, UX Designer

Today 09:17

Hey👋🏼 The look and feel of the homepage is ready. Here's the Figma prototype for review!

Start fast. Pause up to 3 weeks per quarter. Cancel anytime with credit rollover. Designers trained for AI startups, SaaS, and enterprise workflows.

Close-up portrait with neutral expression and light hair

Meet your designer
in 24 hours

Close-up portrait with neutral expression and light hair

Meet your Designer
in 24 hours

Close-up portrait with neutral expression and light hair

Meet your designer
in 24 hours

Transform your digital presence with web design in New York City.

At Groto, we blend user-centered design with advanced AI capabilities to deliver web design services in New York City that adapts, predicts, and personalizes. Our web design agency transforms static websites and apps into adaptive, AI-powered platforms that boost satisfaction, loyalty, and growth. We're focused on building experiences that convert visitors into customers and keep them coming back.

Awards & Recognition

Designed for global

brands like Colgate, KPMG, TATA, and Suzuki

Designed for global

brands like Colgate, KPMG, TATA, and Suzuki

Designed for global

brands like Colgate, KPMG, TATA, and Suzuki

Web Design Featured

on Dribbble’s front page and Product Hunt

Web design featured

on Dribbble’s front page and Product Hunt

Web Design Featured

on Dribbble’s front page and Product Hunt

Creative Director

in the top 3% of web design talent worldwide

Creative director

in the top 3% of web design talent worldwide

Creative Director

in the top 3% of web design talent worldwide

Trusted by

25+ YC and Seed-stage startups

Trusted by

25+ YC and Seed-stage startups

Trusted by

25+ YC and Seed-stage startups

Why choose Groto as your web design partner in New York City

Not just a web design agency. A growth partner.

Choosing a web design agency isn't just about skill. It's about synergy. We work as embedded partners with some of the most forward-thinking companies.

Frequently Asked Questions – Web Design Services in New York City

We’ve Heard It All. Here’s What You Really Need to Know.

Why should I hire a New York City web design agency?

A professional web design agency in New York City understands the competitive NYC market. Groto builds custom websites, responsive designs, and conversion-focused layouts that attract, engage, and convert users while strengthening brand credibility.

Do you provide custom web design services for NYC businesses?

Yes. Our custom web design services in New York City are tailored to your brand, audience, and goals. We create UI/UX-driven, AI-enhanced websites that communicate value, improve user experience, and drive measurable results.

How does AI-powered web design help NYC websites perform better?

AI web design analyzes user behavior, predicts visitor intent, and personalizes interactions. This reduces friction, improves engagement, and increases conversions for New York City startups, SaaS platforms, and enterprise websites.

Is responsive web design included in your NYC web design projects?

Absolutely. All websites follow a mobile-first responsive web design approach, ensuring seamless performance across mobile phones, tablets, and desktops. This improves usability, SEO rankings, and user retention.

Can Groto design websites for NYC startups and SaaS companies?

Yes. We specialize in SaaS web design and startup websites in New York City, focusing on product storytelling, clear UX flows, onboarding experiences, and conversion-driven layouts to accelerate growth and adoption.

Will my website be optimized for SEO and conversions?

Yes. All Groto websites are SEO-friendly, fast-loading, and conversion-optimized, designed to rank for New York City keywords while providing a smooth, engaging user experience that drives leads and revenue.

How long does it take to complete a web design project in NYC?

Most custom web design projects in New York City take 4–8 weeks, depending on scope and complexity. Our structured process ensures clear milestones, timely delivery, and no compromise on design quality.

Can you redesign an existing NYC website?

Yes. We provide website redesign services in New York City for businesses that want modernized visuals, improved UX, faster performance, and better conversions without losing SEO equity.

Why should I hire a New York City web design agency?

A professional web design agency in New York City understands the competitive NYC market. Groto builds custom websites, responsive designs, and conversion-focused layouts that attract, engage, and convert users while strengthening brand credibility.

Do you provide custom web design services for NYC businesses?

Yes. Our custom web design services in New York City are tailored to your brand, audience, and goals. We create UI/UX-driven, AI-enhanced websites that communicate value, improve user experience, and drive measurable results.

How does AI-powered web design help NYC websites perform better?

AI web design analyzes user behavior, predicts visitor intent, and personalizes interactions. This reduces friction, improves engagement, and increases conversions for New York City startups, SaaS platforms, and enterprise websites.

Is responsive web design included in your NYC web design projects?

Absolutely. All websites follow a mobile-first responsive web design approach, ensuring seamless performance across mobile phones, tablets, and desktops. This improves usability, SEO rankings, and user retention.

Can Groto design websites for NYC startups and SaaS companies?

Yes. We specialize in SaaS web design and startup websites in New York City, focusing on product storytelling, clear UX flows, onboarding experiences, and conversion-driven layouts to accelerate growth and adoption.

Will my website be optimized for SEO and conversions?

Yes. All Groto websites are SEO-friendly, fast-loading, and conversion-optimized, designed to rank for New York City keywords while providing a smooth, engaging user experience that drives leads and revenue.

How long does it take to complete a web design project in NYC?

Most custom web design projects in New York City take 4–8 weeks, depending on scope and complexity. Our structured process ensures clear milestones, timely delivery, and no compromise on design quality.

Can you redesign an existing NYC website?

Yes. We provide website redesign services in New York City for businesses that want modernized visuals, improved UX, faster performance, and better conversions without losing SEO equity.

Why should I hire a New York City web design agency?

A professional web design agency in New York City understands the competitive NYC market. Groto builds custom websites, responsive designs, and conversion-focused layouts that attract, engage, and convert users while strengthening brand credibility.

Do you provide custom web design services for NYC businesses?

Yes. Our custom web design services in New York City are tailored to your brand, audience, and goals. We create UI/UX-driven, AI-enhanced websites that communicate value, improve user experience, and drive measurable results.

How does AI-powered web design help NYC websites perform better?

AI web design analyzes user behavior, predicts visitor intent, and personalizes interactions. This reduces friction, improves engagement, and increases conversions for New York City startups, SaaS platforms, and enterprise websites.

Is responsive web design included in your NYC web design projects?

Absolutely. All websites follow a mobile-first responsive web design approach, ensuring seamless performance across mobile phones, tablets, and desktops. This improves usability, SEO rankings, and user retention.

Can Groto design websites for NYC startups and SaaS companies?

Yes. We specialize in SaaS web design and startup websites in New York City, focusing on product storytelling, clear UX flows, onboarding experiences, and conversion-driven layouts to accelerate growth and adoption.

Will my website be optimized for SEO and conversions?

Yes. All Groto websites are SEO-friendly, fast-loading, and conversion-optimized, designed to rank for New York City keywords while providing a smooth, engaging user experience that drives leads and revenue.

How long does it take to complete a web design project in NYC?

Most custom web design projects in New York City take 4–8 weeks, depending on scope and complexity. Our structured process ensures clear milestones, timely delivery, and no compromise on design quality.

Can you redesign an existing NYC website?

Yes. We provide website redesign services in New York City for businesses that want modernized visuals, improved UX, faster performance, and better conversions without losing SEO equity.

Book a call

Book a call

Turn your website into a growth engine

With Website Development Leaders

Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Extreme close-up black and white photograph of a human eye

Get in Touch

Turn your website into a growth engine

With Website Development Leaders

Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Extreme close-up black and white photograph of a human eye

Get in Touch

Turn your website into a growth engine

With Website Development Leaders

Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Extreme close-up black and white photograph of a human eye

Get in Touch