4.9/5.0

Reviewed on

Digital

Digital

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

Digital

WEB DESIGN

WEB DESIGN

WEB DESIGN

WEB DESIGN

WEB DESIGN

WEB DESIGN

Digital

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

Work with a top web design agency in New York. As a trusted partner by innovative SaaS and AI companies.

Groto delivers AI-driven, responsive web design in New York, helping startups, SaaS, and enterprises build custom, high-performing websites that engage, convert, and grow businesses.

Design Studio

Design Studio

Design Studio

New York

New York

New York

New York

New York

New York

Oh, you like numbers? Here’s a few that tell our story.

0+

Products delivered

globally, with creative excellence

0+

Products delivered

globally, with creative excellence

0+

Products delivered

globally, with creative excellence

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

0+

Countries served

great design knows no borders

0+

Countries served

great design knows no borders

0+

Countries served

great design knows no borders

0+

Five star reviews

trusted by clients on top platforms

0+

Five star reviews

trusted by clients on top platforms

0+

Five star reviews

trusted by clients on top platforms

Where clarity meets conversion.

and every pixel pulls its weight.

Where clarity meets conversion.

and every pixel pulls its weight.

Groto: Expert full-stack design studio enhancing UX, UI, branding, and marketing for digital growth.

Where clarity meets conversion.

and every pixel pulls its weight.

Groto: Expert full-stack design studio enhancing UX, UI, branding, and marketing for digital growth.

Mediocrity is boring. You know it, we fix it.

Mediocrity is boring. You know it, we fix it.

Services

Services

AI-First UX Design

We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency

AI-First UX Design

We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency

AI-First UX Design

We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency

Comprehensive web design services for New York businesses

In New York’s competitive market, your website is more than just a digital presence—it’s your growth engine, brand identity, and first impression. Our New York web design agency crafts custom, conversion-focused websites designed to attract users, improve engagement, and drive measurable results.

AI web design that simplifies complex workflows and personalizes user experience

SaaS and startup website design built for onboarding clarity and user activation

Fully responsive web design optimized for desktop, tablet, and mobile

Conversion-focused layouts for lead generation, eCommerce, and SaaS platforms

UX research and visual storytelling that strengthens brand trust

Pixel-perfect execution by top professional web designers

Scalable, high-performance builds for long-term growth in New York

We don’t just make websites that look good—we create websites that drive engagement, improve conversions, and grow revenue.

We don’t just make websites that look good—we create websites that drive engagement, improve conversions, and grow revenue.

We don’t just make websites that look good—we create websites that drive engagement, improve conversions, and grow revenue.

Selected work

Selected work

Selected work

Explore our work

Web design agency that brands trust

Web design agency that brands trust

2K25

Groto’s approach as an AI-first web design agency

As a New York web design agency, Groto blends AI technology, data insights, and user-focused design to create websites that adapt to user behavior, improve engagement, and boost conversions.

Personalized UX based on behavioral analytics
Personalized UX based on behavioral analytics
Personalized UX based on behavioral analytics
Predictive design systems anticipating visitor actions
Predictive design systems anticipating visitor actions
Predictive design systems anticipating visitor actions
Intelligent content optimization for higher engagement
Intelligent content optimization for higher engagement
Intelligent content optimization for higher engagement
Conversion-focused layouts refined through AI insights
Conversion-focused layouts refined through AI insights
Conversion-focused layouts refined through AI insights
Responsive designs that work seamlessly on all devices
Responsive designs that work seamlessly on all devices
Responsive designs that work seamlessly on all devices
Scalable architecture to support business growth
Scalable architecture to support business growth
Scalable architecture to support business growth

Our mission:

Transform your New York website into a smart, revenue-generating platform.

Transform your New York website into a smart, revenue-generating platform.

Transform your New York website into a smart, revenue-generating platform.

Success
stories

If design had grades, we’d be scoring straight A’s because...

Success
stories

If design had grades, we’d be scoring straight A’s because...

Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!

Megan Love

VP Marketing, Axero Solution, USA

Profile portrait with natural lighting featuring long blonde hair
Profile portrait with natural lighting featuring long blonde hair

Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!

Megan Love

VP Marketing, Axero Solution, USA

Profile portrait with natural lighting featuring long blonde hair

Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam CEO, Gusu

ZengKeat Giam

CEO, Gusu

Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam CEO, Gusu

ZengKeat Giam

CEO, Gusu

Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam CEO, Gusu

ZengKeat Giam

CEO, Gusu

Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.

1.25X

Customer retention

2.3X

Conversion rate

Groto is a full-stack design studio specializing in UX, UI, branding, and marketing.

Simon Berkenhead

CEO, IVHQ

Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.

1.25X

Customer retention

2.3X

Conversion rate

Groto is a full-stack design studio specializing in UX, UI, branding, and marketing.

Simon Berkenhead

CEO, IVHQ

Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.

1.25X

Customer retention

2.3X

Conversion rate

Groto is a full-stack design studio specializing in UX, UI, branding, and marketing.

Simon Berkenhead

CEO, IVHQ

The Groto process

How our New York web design agency helps businesses scale smarter

01

Discovery & Research

We study your target audience, competitors, and market positioning. Stakeholder workshops, audits, and behavioral research uncover actionable insights for effective web design in New York.

01

Discovery & Research

We study your target audience, competitors, and market positioning. Stakeholder workshops, audits, and behavioral research uncover actionable insights for effective web design in New York.

01

Discovery & Research

We study your target audience, competitors, and market positioning. Stakeholder workshops, audits, and behavioral research uncover actionable insights for effective web design in New York.

02

Web Strategy & Wireframing

We define site architecture, page hierarchy, and user flows. Every screen is mapped to maximize conversions and ensure clarity.

02

Web Strategy & Wireframing

We define site architecture, page hierarchy, and user flows. Every screen is mapped to maximize conversions and ensure clarity.

02

Web Strategy & Wireframing

We define site architecture, page hierarchy, and user flows. Every screen is mapped to maximize conversions and ensure clarity.

03

Visual Design & Interactive Prototypes

High-fidelity designs and clickable prototypes bring your brand to life, allowing testing and validation before development.

03

Visual Design & Interactive Prototypes

High-fidelity designs and clickable prototypes bring your brand to life, allowing testing and validation before development.

03

Visual Design & Interactive Prototypes

High-fidelity designs and clickable prototypes bring your brand to life, allowing testing and validation before development.

04

Frontend Development & Handoff

Clean, scalable files or production-ready builds are delivered with full documentation, ensuring smooth launch and easy updates.

04

Frontend Development & Handoff

Clean, scalable files or production-ready builds are delivered with full documentation, ensuring smooth launch and easy updates.

04

Frontend Development & Handoff

Clean, scalable files or production-ready builds are delivered with full documentation, ensuring smooth launch and easy updates.

Tailored web design solutions with AI-powered innovation

From vision to performance, without compromise

Groto’s approach is collaborative, transparent, and performance-driven. We design websites that are fast, intuitive, and conversion-focused.

Specialists in SaaS, eCommerce, and enterprise web design in New York

Proven results for startups, SaaS, eCommerce, fintech, and professional services

01

Proven results for startups, SaaS, eCommerce, fintech, and professional services

01

Proven results for startups, SaaS, eCommerce, fintech, and professional services

01

Flexible engagement: work with a dedicated designer or full-stack team

02

Flexible engagement: work with a dedicated designer or full-stack team

02

Flexible engagement: work with a dedicated designer or full-stack team

02

Continuous testing, analytics, and iteration

03

Continuous testing, analytics, and iteration

03

Continuous testing, analytics, and iteration

03

Scalable systems built for usability, speed, and growth

04

Scalable systems built for usability, speed, and growth

04

Scalable systems built for usability, speed, and growth

04

Ready for scale

From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.

From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.

Groto is a full-stack design studio enhancing UX, UI, branding, and marketing for digital growth.

7-day free trial

Test us with a real design task. Get a key part of your project delivered—risk-free. Only pay if you love it.

All design needs met

Scale your team up or down anytime. Switch between UX, social media, motion, or marketing needs—all in one flexible subscription.

Groto: Elevate your digital presence with intuitive UX, high-converting UI, and compelling brand identities.
Groto: Elevate your digital presence with intuitive UX, high-converting UI, and compelling brand identities.

Design Requests

Create wireframes for MVP

Create wireframes for MVP

Create wireframes for MVP

Update landing page UI

Update landing page UI

Update landing page UI

Update landing page UI

Update landing page UI

Update landing page UI

Fix button color: #F9452D

Fix button color: #F9452D

Fix button color: #F9452D

Create 5 social media creatives

Create 5 social media creatives

Create 5 social media creatives

Valid for all monthly subscriptions

Download UX audit report

6

UX strategy insights ready in 2 weeks

In Part-Time & Full-Time plans, receive a UX audit in 2 weeks—packed with design insights, customer data, and next steps.

10:45

Amani, UX Designer

Today 09:17

Hey👋🏼 The look and feel of the homepage is ready. Here's the Figma prototype for review!

Start fast. Pause up to 3 weeks per quarter. Cancel anytime with credit rollover. Designers trained for AI startups, SaaS, and enterprise workflows.

Close-up portrait with neutral expression and light hair

Meet your designer
in 24 hours

Close-up portrait with neutral expression and light hair

Meet your Designer
in 24 hours

Close-up portrait with neutral expression and light hair

Meet your designer
in 24 hours

Transform your digital presence with web design in New York.

At Groto, we blend user-centered design with advanced AI capabilities to deliver web design services in New York that adapts, predicts, and personalizes. Our web design agency transforms static websites and apps into adaptive, AI-powered platforms that boost satisfaction, loyalty, and growth. We're focused on building experiences that convert visitors into customers and keep them coming back.

Awards & Recognition

Designed for global

brands like Colgate, KPMG, TATA, and Suzuki

Designed for global

brands like Colgate, KPMG, TATA, and Suzuki

Designed for global

brands like Colgate, KPMG, TATA, and Suzuki

Web Design Featured

on Dribbble’s front page and Product Hunt

Web design featured

on Dribbble’s front page and Product Hunt

Web Design Featured

on Dribbble’s front page and Product Hunt

Creative Director

in the top 3% of web design talent worldwide

Creative director

in the top 3% of web design talent worldwide

Creative Director

in the top 3% of web design talent worldwide

Trusted by

25+ YC and Seed-stage startups

Trusted by

25+ YC and Seed-stage startups

Trusted by

25+ YC and Seed-stage startups

Why choose Groto as your web design partner in New York

Not just a web design agency. A growth partner.

Choosing a web design agency isn't just about skill. It's about synergy. We work as embedded partners with some of the most forward-thinking companies.

Frequently Asked Questions – Web Design Services in New York

We’ve Heard It All. Here’s What You Really Need to Know.

Why should I hire a New York web design agency instead of a generic one?

A New York web design agency like Groto knows the NYC market and user behavior. We create custom websites, responsive web design, and AI-enhanced UX that engage, convert, and rank higher in local search results.

Do you provide custom website design services for New York businesses?

Yes. Our custom website design in New York focuses on UI/UX, AI personalization, and conversion optimization. Every project is tailored to your business goals, industry, and target audience.

How does AI-powered web design benefit New York companies?

AI web design allows us to personalize user experiences, optimize content dynamically, and predict visitor intent. This improves engagement, reduces bounce rates, and increases conversions for startups, SaaS, and enterprise websites in New York.

Will my website be responsive and mobile-friendly?

Absolutely. Every project includes mobile-first responsive web design, ensuring your website works seamlessly across all devices. This enhances user experience, SEO rankings, and conversions in New York’s competitive market.

Can you design websites for startups, SaaS, or eCommerce in New York?

Yes. We specialize in SaaS web design, startup websites, and eCommerce platforms in New York. Our design strategy focuses on onboarding clarity, product storytelling, and high-converting user flows.

How long does a professional web design project take in New York?

Most projects take 4–8 weeks, depending on complexity and scope. Our process is milestone-driven, ensuring timely delivery without compromising on design quality or functionality.

Why should I hire a New York web design agency instead of a generic one?

A New York web design agency like Groto knows the NYC market and user behavior. We create custom websites, responsive web design, and AI-enhanced UX that engage, convert, and rank higher in local search results.

Do you provide custom website design services for New York businesses?

Yes. Our custom website design in New York focuses on UI/UX, AI personalization, and conversion optimization. Every project is tailored to your business goals, industry, and target audience.

How does AI-powered web design benefit New York companies?

AI web design allows us to personalize user experiences, optimize content dynamically, and predict visitor intent. This improves engagement, reduces bounce rates, and increases conversions for startups, SaaS, and enterprise websites in New York.

Will my website be responsive and mobile-friendly?

Absolutely. Every project includes mobile-first responsive web design, ensuring your website works seamlessly across all devices. This enhances user experience, SEO rankings, and conversions in New York’s competitive market.

Can you design websites for startups, SaaS, or eCommerce in New York?

Yes. We specialize in SaaS web design, startup websites, and eCommerce platforms in New York. Our design strategy focuses on onboarding clarity, product storytelling, and high-converting user flows.

How long does a professional web design project take in New York?

Most projects take 4–8 weeks, depending on complexity and scope. Our process is milestone-driven, ensuring timely delivery without compromising on design quality or functionality.

Why should I hire a New York web design agency instead of a generic one?

A New York web design agency like Groto knows the NYC market and user behavior. We create custom websites, responsive web design, and AI-enhanced UX that engage, convert, and rank higher in local search results.

Do you provide custom website design services for New York businesses?

Yes. Our custom website design in New York focuses on UI/UX, AI personalization, and conversion optimization. Every project is tailored to your business goals, industry, and target audience.

How does AI-powered web design benefit New York companies?

AI web design allows us to personalize user experiences, optimize content dynamically, and predict visitor intent. This improves engagement, reduces bounce rates, and increases conversions for startups, SaaS, and enterprise websites in New York.

Will my website be responsive and mobile-friendly?

Absolutely. Every project includes mobile-first responsive web design, ensuring your website works seamlessly across all devices. This enhances user experience, SEO rankings, and conversions in New York’s competitive market.

Can you design websites for startups, SaaS, or eCommerce in New York?

Yes. We specialize in SaaS web design, startup websites, and eCommerce platforms in New York. Our design strategy focuses on onboarding clarity, product storytelling, and high-converting user flows.

How long does a professional web design project take in New York?

Most projects take 4–8 weeks, depending on complexity and scope. Our process is milestone-driven, ensuring timely delivery without compromising on design quality or functionality.

Book a call

Book a call

Turn your website into a growth engine

With Website Development Leaders

Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Extreme close-up black and white photograph of a human eye

Get in Touch

Turn your website into a growth engine

With Website Development Leaders

Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Extreme close-up black and white photograph of a human eye

Get in Touch

Turn your website into a growth engine

With Website Development Leaders

Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Extreme close-up black and white photograph of a human eye

Get in Touch