4.9/5.0

Reviewed on

Digital

Digital

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

LEADING AI-DRIVEN

Digital

WEB DESIGN

WEB DESIGN

WEB DESIGN

WEB DESIGN

WEB DESIGN

WEB DESIGN

Digital

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

AGENCY IN

Work with a top web design agency in Ann Arbor. As a trusted partner by innovative SaaS and AI companies.

Groto delivers modern, high-performance web design in Ann Arbor, helping businesses improve engagement, increase conversions, and build scalable digital experiences built for long-term growth.

Design Studio

Design Studio

Design Studio

Ann Arbor

Ann Arbor

Ann Arbor

Ann Arbor

Ann Arbor

Ann Arbor

Oh, you like numbers? Here’s a few that tell our story.

0+

Products delivered

globally, with creative excellence

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Products delivered

globally, with creative excellence

0+

Products delivered

globally, with creative excellence

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

0+

Countries served

great design knows no borders

0+

Countries served

great design knows no borders

0+

Countries served

great design knows no borders

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Five star reviews

trusted by clients on top platforms

0+

Five star reviews

trusted by clients on top platforms

0+

Five star reviews

trusted by clients on top platforms

Where clarity meets conversion.

and every pixel pulls its weight.

Where clarity meets conversion.

and every pixel pulls its weight.

Groto: Expert full-stack design studio enhancing UX, UI, branding, and marketing for digital growth.

Where clarity meets conversion.

and every pixel pulls its weight.

Groto: Expert full-stack design studio enhancing UX, UI, branding, and marketing for digital growth.

Mediocrity is boring. You know it, we fix it.

Mediocrity is boring. You know it, we fix it.

Services

Services

AI-First UX Design

We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency

AI-First UX Design

We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency

AI-First UX Design

We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency

Comprehensive web design services for Ann Arbor businesses and startups

Your website is not just an online presence—it’s your strongest growth asset. In a city like Ann Arbor, where innovation meets academia and tech, your website must communicate clarity, trust, and value instantly. Whether you’re launching, scaling, or rebuilding, Groto designs websites that don’t just look refined—they perform.

AI-powered web design that simplifies complex ideas and presents them clearly

SaaS and startup web design that guides users from first visit to action effortlessly

Fully responsive websites optimized for mobile, tablet, and desktop users

Conversion-focused eCommerce web design that turns traffic into revenue

UX research and brand storytelling that makes your website memorable, not generic

Pixel-perfect execution by experienced professional web designers


Scalable, high-performance builds from a full-service web design company serving Ann Arbor

We don’t design for vanity metrics. We design for clarity, growth, and measurable results.

We don’t design for vanity metrics. We design for clarity, growth, and measurable results.

We don’t design for vanity metrics. We design for clarity, growth, and measurable results.

Selected work

Selected work

Selected work

Explore our work

Web design agency that brands trust

Web design agency that brands trust

2K25

Groto’s approach as an AI-first web design agency in Ann Arbor

As an AI-first web design agency, Groto integrates intelligent systems into the design process to create smarter, faster, and more adaptive websites. Our approach ensures your site evolves with user behavior—not against it.

Personalized user experiences that adapt based on behavior and intent
Personalized user experiences that adapt based on behavior and intent
Personalized user experiences that adapt based on behavior and intent
Predictive design systems that reduce friction and improve flow
Predictive design systems that reduce friction and improve flow
Predictive design systems that reduce friction and improve flow
Intelligent content structures optimized for engagement and clarity
Intelligent content structures optimized for engagement and clarity
Intelligent content structures optimized for engagement and clarity
Conversion-driven layouts informed by real user data
Conversion-driven layouts informed by real user data
Conversion-driven layouts informed by real user data
Responsive design systems that perform seamlessly across devices
Responsive design systems that perform seamlessly across devices
Responsive design systems that perform seamlessly across devices
Future-ready architecture built to scale with your business
Future-ready architecture built to scale with your business
Future-ready architecture built to scale with your business

Our goal is simple:

Make your website work harder than your competitors’.

Make your website work harder than your competitors’.

Make your website work harder than your competitors’.

Success
stories

If design had grades, we’d be scoring straight A’s because...

Success
stories

If design had grades, we’d be scoring straight A’s because...

Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!

Megan Love

VP Marketing, Axero Solution, USA

Profile portrait with natural lighting featuring long blonde hair
Profile portrait with natural lighting featuring long blonde hair

Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!

Megan Love

VP Marketing, Axero Solution, USA

Profile portrait with natural lighting featuring long blonde hair

Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam CEO, Gusu

ZengKeat Giam

CEO, Gusu

Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam CEO, Gusu

ZengKeat Giam

CEO, Gusu

Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.

ZengKeat Giam CEO, Gusu

ZengKeat Giam

CEO, Gusu

Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.

1.25X

Customer retention

2.3X

Conversion rate

Groto is a full-stack design studio specializing in UX, UI, branding, and marketing.

Simon Berkenhead

CEO, IVHQ

Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.

1.25X

Customer retention

2.3X

Conversion rate

Groto is a full-stack design studio specializing in UX, UI, branding, and marketing.

Simon Berkenhead

CEO, IVHQ

Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.

1.25X

Customer retention

2.3X

Conversion rate

Groto is a full-stack design studio specializing in UX, UI, branding, and marketing.

Simon Berkenhead

CEO, IVHQ

The Groto process

How our web design company helps Ann Arbor brands scale smarter

01

Discovery & Research

We start by understanding your users, business goals, and competitive landscape. Through workshops, audits, and research, we uncover what your website actually needs—not assumptions.

01

Discovery & Research

We start by understanding your users, business goals, and competitive landscape. Through workshops, audits, and research, we uncover what your website actually needs—not assumptions.

01

Discovery & Research

We start by understanding your users, business goals, and competitive landscape. Through workshops, audits, and research, we uncover what your website actually needs—not assumptions.

02

Web Strategy & Wireframing

We map site architecture, user journeys, and conversion paths. Every page, section, and interaction is designed with purpose—from lead generation to product onboarding.

02

Web Strategy & Wireframing

We map site architecture, user journeys, and conversion paths. Every page, section, and interaction is designed with purpose—from lead generation to product onboarding.

02

Web Strategy & Wireframing

We map site architecture, user journeys, and conversion paths. Every page, section, and interaction is designed with purpose—from lead generation to product onboarding.

03

Visual Design & Interactive Prototypes

Your brand takes shape visually and emotionally. We design high-fidelity interfaces and interactive prototypes so you can experience the product before development begins.

03

Visual Design & Interactive Prototypes

Your brand takes shape visually and emotionally. We design high-fidelity interfaces and interactive prototypes so you can experience the product before development begins.

03

Visual Design & Interactive Prototypes

Your brand takes shape visually and emotionally. We design high-fidelity interfaces and interactive prototypes so you can experience the product before development begins.

04

Frontend Development & Handoff

You receive clean, production-ready design files or full builds. Our handoff process ensures developers can implement everything exactly as designed—without confusion or delays.

04

Frontend Development & Handoff

You receive clean, production-ready design files or full builds. Our handoff process ensures developers can implement everything exactly as designed—without confusion or delays.

04

Frontend Development & Handoff

You receive clean, production-ready design files or full builds. Our handoff process ensures developers can implement everything exactly as designed—without confusion or delays.

Tailored web design solutions with AI-powered innovation

From chaos to clarity, without the bottlenecks

Design should feel structured, transparent, and collaborative—not like a black box. Our Ann Arbor clients choose Groto because we balance speed with precision, and creativity with strategy.

Specialists in SaaS web design and AI-driven web experiences

Proven results across SaaS, eCommerce, education, wellness, and technology—agile enough to move fast, experienced enough to lead

01

Proven results across SaaS, eCommerce, education, wellness, and technology—agile enough to move fast, experienced enough to lead

01

Proven results across SaaS, eCommerce, education, wellness, and technology—agile enough to move fast, experienced enough to lead

01

Flexible engagement models—work with a dedicated web designer or a full-stack design team

02

Flexible engagement models—work with a dedicated web designer or a full-stack design team

02

Flexible engagement models—work with a dedicated web designer or a full-stack design team

02

Data-driven decision making—we test, measure, refine, and optimize continuously

03

Data-driven decision making—we test, measure, refine, and optimize continuously

03

Data-driven decision making—we test, measure, refine, and optimize continuously

03

Design systems built for scalability, performance, and long-term growth

04

Design systems built for scalability, performance, and long-term growth

04

Design systems built for scalability, performance, and long-term growth

04

Ready for scale

From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.

From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.

Groto is a full-stack design studio enhancing UX, UI, branding, and marketing for digital growth.

7-day free trial

Test us with a real design task. Get a key part of your project delivered—risk-free. Only pay if you love it.

All design needs met

Scale your team up or down anytime. Switch between UX, social media, motion, or marketing needs—all in one flexible subscription.

Groto: Elevate your digital presence with intuitive UX, high-converting UI, and compelling brand identities.
Groto: Elevate your digital presence with intuitive UX, high-converting UI, and compelling brand identities.

Design Requests

Create wireframes for MVP

Create wireframes for MVP

Create wireframes for MVP

Update landing page UI

Update landing page UI

Update landing page UI

Update landing page UI

Update landing page UI

Update landing page UI

Fix button color: #F9452D

Fix button color: #F9452D

Fix button color: #F9452D

Create 5 social media creatives

Create 5 social media creatives

Create 5 social media creatives

Valid for all monthly subscriptions

Download UX audit report

6

UX strategy insights ready in 2 weeks

In Part-Time & Full-Time plans, receive a UX audit in 2 weeks—packed with design insights, customer data, and next steps.

10:45

Amani, UX Designer

Today 09:17

Hey👋🏼 The look and feel of the homepage is ready. Here's the Figma prototype for review!

Start fast. Pause up to 3 weeks per quarter. Cancel anytime with credit rollover. Designers trained for AI startups, SaaS, and enterprise workflows.

Close-up portrait with neutral expression and light hair

Meet your designer
in 24 hours

Close-up portrait with neutral expression and light hair

Meet your Designer
in 24 hours

Close-up portrait with neutral expression and light hair

Meet your designer
in 24 hours

Transform your digital presence with web design in Ann Arbor.

At Groto, we blend user-centered design with advanced AI capabilities to deliver web design services in Ann Arbor that adapts, predicts, and personalizes. Our web design agency transforms static websites and apps into adaptive, AI-powered platforms that boost satisfaction, loyalty, and growth. We're focused on building experiences that convert visitors into customers and keep them coming back.

Awards & Recognition

Designed for global

brands like Colgate, KPMG, TATA, and Suzuki

Designed for global

brands like Colgate, KPMG, TATA, and Suzuki

Designed for global

brands like Colgate, KPMG, TATA, and Suzuki

Web Design Featured

on Dribbble’s front page and Product Hunt

Web design featured

on Dribbble’s front page and Product Hunt

Web Design Featured

on Dribbble’s front page and Product Hunt

Creative Director

in the top 3% of web design talent worldwide

Creative director

in the top 3% of web design talent worldwide

Creative Director

in the top 3% of web design talent worldwide

Trusted by

25+ YC and Seed-stage startups

Trusted by

25+ YC and Seed-stage startups

Trusted by

25+ YC and Seed-stage startups

Why choose Groto as your web design partner in Ann Arbor

Not just a web design agency. A growth partner.

Choosing a web design agency isn't just about skill. It's about synergy. We work as embedded partners with some of the most forward-thinking companies.

Frequently Asked Questions – Web Design Services in Ann Arbor

We’ve Heard It All. Here’s What You Really Need to Know.

Why should I hire a professional web design company in Ann Arbor instead of using templates?

Hiring a professional web design company in Ann Arbor ensures your website is built specifically for your business goals, audience, and local market. Templates often look generic, load slowly, and fail to convert users. At Groto, we design custom, conversion-focused websites that reflect your brand, improve usability, and scale as your business grows—something templates simply can’t offer.

How does AI-powered web design benefit Ann Arbor businesses?

AI-powered web design helps Ann Arbor businesses create smarter digital experiences by adapting layouts, content, and flows based on user behavior. Instead of static pages, AI-driven websites guide visitors more effectively, reduce friction, and improve conversions. This is especially valuable for SaaS companies, startups, and service businesses looking to compete in a fast-moving digital landscape.

Do you provide responsive web design for mobile and desktop users?

Yes. Every website we design follows a mobile-first, responsive web design approach. This means your site works seamlessly across smartphones, tablets, and desktops. With a large percentage of users browsing on mobile, responsive web design is essential for better engagement, SEO performance, and overall user experience.

Can Groto design websites for SaaS startups and tech companies in Ann Arbor?

Absolutely. We specialize in SaaS web design and startup-focused websites in Ann Arbor. Our process emphasizes clarity, onboarding flow, product storytelling, and conversion optimization. Whether you’re pre-launch or scaling post-funding, we design websites that clearly communicate value and guide users toward action.

How long does a custom web design project usually take?

Most custom web design projects in Ann Arbor take between 4 to 8 weeks, depending on complexity, number of pages, and features. Projects involving AI integrations, advanced UX strategy, or SaaS workflows may take slightly longer. We follow a structured process to ensure timelines are clear and delivery is smooth.

Will my Ann Arbor website be optimized for SEO and conversions?

Yes. Our web design services combine SEO-friendly structure, fast performance, and conversion-focused layouts. We design pages that are easy for search engines to crawl and easy for users to navigate. From site architecture to call-to-action placement, every decision is made to help your Ann Arbor business attract, engage, and convert visitors.

Why should I hire a professional web design company in Ann Arbor instead of using templates?

Hiring a professional web design company in Ann Arbor ensures your website is built specifically for your business goals, audience, and local market. Templates often look generic, load slowly, and fail to convert users. At Groto, we design custom, conversion-focused websites that reflect your brand, improve usability, and scale as your business grows—something templates simply can’t offer.

How does AI-powered web design benefit Ann Arbor businesses?

AI-powered web design helps Ann Arbor businesses create smarter digital experiences by adapting layouts, content, and flows based on user behavior. Instead of static pages, AI-driven websites guide visitors more effectively, reduce friction, and improve conversions. This is especially valuable for SaaS companies, startups, and service businesses looking to compete in a fast-moving digital landscape.

Do you provide responsive web design for mobile and desktop users?

Yes. Every website we design follows a mobile-first, responsive web design approach. This means your site works seamlessly across smartphones, tablets, and desktops. With a large percentage of users browsing on mobile, responsive web design is essential for better engagement, SEO performance, and overall user experience.

Can Groto design websites for SaaS startups and tech companies in Ann Arbor?

Absolutely. We specialize in SaaS web design and startup-focused websites in Ann Arbor. Our process emphasizes clarity, onboarding flow, product storytelling, and conversion optimization. Whether you’re pre-launch or scaling post-funding, we design websites that clearly communicate value and guide users toward action.

How long does a custom web design project usually take?

Most custom web design projects in Ann Arbor take between 4 to 8 weeks, depending on complexity, number of pages, and features. Projects involving AI integrations, advanced UX strategy, or SaaS workflows may take slightly longer. We follow a structured process to ensure timelines are clear and delivery is smooth.

Will my Ann Arbor website be optimized for SEO and conversions?

Yes. Our web design services combine SEO-friendly structure, fast performance, and conversion-focused layouts. We design pages that are easy for search engines to crawl and easy for users to navigate. From site architecture to call-to-action placement, every decision is made to help your Ann Arbor business attract, engage, and convert visitors.

Why should I hire a professional web design company in Ann Arbor instead of using templates?

Hiring a professional web design company in Ann Arbor ensures your website is built specifically for your business goals, audience, and local market. Templates often look generic, load slowly, and fail to convert users. At Groto, we design custom, conversion-focused websites that reflect your brand, improve usability, and scale as your business grows—something templates simply can’t offer.

How does AI-powered web design benefit Ann Arbor businesses?

AI-powered web design helps Ann Arbor businesses create smarter digital experiences by adapting layouts, content, and flows based on user behavior. Instead of static pages, AI-driven websites guide visitors more effectively, reduce friction, and improve conversions. This is especially valuable for SaaS companies, startups, and service businesses looking to compete in a fast-moving digital landscape.

Do you provide responsive web design for mobile and desktop users?

Yes. Every website we design follows a mobile-first, responsive web design approach. This means your site works seamlessly across smartphones, tablets, and desktops. With a large percentage of users browsing on mobile, responsive web design is essential for better engagement, SEO performance, and overall user experience.

Can Groto design websites for SaaS startups and tech companies in Ann Arbor?

Absolutely. We specialize in SaaS web design and startup-focused websites in Ann Arbor. Our process emphasizes clarity, onboarding flow, product storytelling, and conversion optimization. Whether you’re pre-launch or scaling post-funding, we design websites that clearly communicate value and guide users toward action.

How long does a custom web design project usually take?

Most custom web design projects in Ann Arbor take between 4 to 8 weeks, depending on complexity, number of pages, and features. Projects involving AI integrations, advanced UX strategy, or SaaS workflows may take slightly longer. We follow a structured process to ensure timelines are clear and delivery is smooth.

Will my Ann Arbor website be optimized for SEO and conversions?

Yes. Our web design services combine SEO-friendly structure, fast performance, and conversion-focused layouts. We design pages that are easy for search engines to crawl and easy for users to navigate. From site architecture to call-to-action placement, every decision is made to help your Ann Arbor business attract, engage, and convert visitors.

Book a call

Book a call

Turn your website into a growth engine

With Website Development Leaders

Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Extreme close-up black and white photograph of a human eye

Get in Touch

Turn your website into a growth engine

With Website Development Leaders

Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Extreme close-up black and white photograph of a human eye

Get in Touch

Turn your website into a growth engine

With Website Development Leaders

Need something fast? Try our 3-day sprint. We’ll show you what’s possible.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Extreme close-up black and white photograph of a human eye

Get in Touch