(91) 8920-527-329

hello@letsgroto.com

(91) 8920-527-329

hello@letsgroto.com

Insurtech

SaaS

Web Design

Optimizing PolicyBazaar’s insurance shopping experience

Optimizing PolicyBazaar’s insurance shopping experience

Optimizing PolicyBazaar’s insurance shopping experience

See how Groto improved PolicyBazaar’s mobile and web UX—reducing drop-offs, boosting sign-ups, and making insurance shopping effortless for users

Client

Client

Policy Bazaar

Duration

Duration

4 months

Date

Date

Tools

Tools

Figma, Google Analytics, Notion, Miro

Transform your digital presence with intuitive UX and high-converting UI design.

The Client

Policy Bazaar is like your one stop insurance shop online. It helps you compare different insurance plans so you can pick the best one for you. Their website and app make it super easy to find the right coverage. They're all about making insurance simple and hassle free for everyone in India.

Creative сhallenges

When they came to us, their current online platform for home insurance wasn't quite hitting the mark. Users were getting lost in the journey, and it wasn't turning into successful sign ups as they hoped.

So, we set out to tweak things, making the user experience smoother and optimizing those conversations to bring in more customers.

Optimize PolicyBazaar's insurance shopping experience for simplified journeys and increased conversions.

Our Approach

We did a thorough analysis of their website and understood where the user drop offs were. Digging deep into the website data of a massive company like Policy Bazaar was no joke. Diving into their backend software and tracking their users’ actions was a bit of a struggle, but we managed to piece it all together in the end!

Enhancing PolicyBazaar insurance shopping experience for improved conversions and customer satisfaction.
Optimize PolicyBazaar’s insurance shopping for improved conversions and user experience.

The Research

We looked closely at how users interacted with their platform, presenting our findings for their approval. Recognizing the importance of mobile users, we focused on designing for mobile devices first, as most of their visitors accessed the site from their phones.

Optimize PolicyBazaar insurance shopping for higher conversions.

The Research

In the early phase of User Research we started by identifying who their target audience is and what can be the different use cases under which they would prefer the payment gateway. To gather this information we conducted interviews and segregated the data collected to emphasize on useful insights.

In the early phase of User Research we started by identifying who our Target Audience is and what can be the different use cases under which they would prefer the payment gateway. To gather this information we conducted interviews and segregated the data collected to emphasize on useful insights.

PolicyBazaar insurance shopping for improved conversions and user experience.
Enhancing PolicyBazaar insurance shopping experience for improved conversions.

The Results

We noticed that their mobile experience wasn't up to par, so we built a better one from scratch, tested it extensively, and made tweaks based on user feedback. Once we were on the same page with the client, we expanded our design to include desktop users. We made sure every detail was just right.

After the mobile view, we seamlessly extended our design to cater to desktop users, ensuring a polished web view for all.

Enhancing PolicyBazaar insurance shopping for improved user experience and higher conversions.

FAQ

We’ve heard it all. Here’s everything you need to know before working with us.

How much does a UX design project with Groto cost?

Fixed projects start at US$5,000. Hourly engagements are US$50/hour. Share your brief so we can recommend the right scope.

How quickly can you start, and when will I see the first designs?

You can meet your designer within 24 hours and work starts immediately after. The 7-day free trial delivers a real design task from your actual backlog, not a mockup, so you see output in the first week. For Part-Time and Full-Time plans, a full UX strategy report lands within two weeks.

What happens if I do not like the designer or the work?

Start with the 7-day free trial before paying anything. If the fit is wrong, you walk away at no cost. After that, plans are month-to-month, you can request a different designer at any time, and you can pause for up to three weeks per quarter with credits rolling over. Cancel anytime.

Do I get one designer or a whole team?

You get a dedicated designer as your primary contact, backed by Groto’s 20-person studio. That means one consistent person who knows your product, with specialist support pulled in for research, brand, or development work without a new contract.

How do you measure whether the design actually worked?

Groto ties design work to product metrics agreed before the project starts, typically conversion rate, activation, task completion, and retention. On the IVHQ engagement, that produced a 2.3X conversion rate increase and 1.25X improvement in customer retention. Every engagement begins with a baseline measurement so the change is attributable.

Do you design UX for AI chatbots and conversational tools?

Yes. Groto designs conversational UX for chatbots, assistants, and support tools, covering the parts that break most often: turn-taking and interruption handling, streaming response states, fallback and handoff to a human agent, and tone calibration so the bot does not overpromise. The hard part is not the chat window, it is what happens when the model is confidently wrong.

Can your team handle UX for AI agents and copilot-style products?

Yes. Agentic and copilot products need patterns traditional UX does not cover: showing what the agent is about to do before it acts, permission gates on irreversible actions, human-in-the-loop checkpoints across multi-step tasks, and undo that genuinely reverses state. Groto has shipped copilot and agent interfaces for Camb.ai (AI dubbing) and Pathways (AI hiring). Trust calibration matters more than speed.

Do you help enterprises with UX for AI dashboards and reporting tools?

Yes. Groto designs data-dense enterprise dashboards and reporting tools, including AI-generated insights where the real design problem is explainability: showing why the model surfaced a number, letting analysts drill from summary to source rows, and flagging low-confidence output instead of presenting every figure with equal certainty. Enterprise buyers need an audit trail, not just a chart.

Is Groto a good fit for a B2B SaaS or enterprise product?

Yes. Groto specialises in complex B2B SaaS, enterprise internal tools and AI products, including dashboards, admin panels and data-heavy interfaces where information density matters more than visual polish. Current work spans AI platforms, fintech, healthcare and edtech, with clients across the USA, Europe, the Middle East and Asia.

What should I look for when choosing a UX design agency, and what are the red flags?

Ask for three things: a case study in your product category with named metrics, a trial or paid pilot before any long commitment, and direct access to the designer who will do the work. Red flags are portfolios with no measurable outcomes, contracts longer than three months with no exit, and account managers standing between you and the designer.

What does AI-first UX design actually mean in practice?

AI-first UX design means designing for products where the interface is non-deterministic: the output changes every time. That requires patterns traditional UX does not cover, including confidence and uncertainty states, correction and undo flows, streaming responses, prompt affordances, and graceful failure when the model is wrong. Groto has shipped this for AI dubbing, PR automation and AI hiring platforms.

How do I know your AI and ROI claims are real?

Every metric on this site traces to a named client engagement, not an internal estimate. The 4.9 rating comes from verified Clutch reviews you can read directly. For AI work specifically, ask to see the interaction patterns we shipped, not the visuals, since AI UX quality lives in error and uncertainty states rather than screens.

How does the 7-day free trial work?

Pick a real task from your backlog and Groto delivers it within seven days at no cost and with no card required. You keep the work regardless of whether you continue. The point is to judge us on output from your actual product rather than a curated portfolio.

Can you handle brand identity and marketing design as well as product UX?

Yes, and this is unusual for a product design studio. Groto's 12-person brand team covers brand identity, marketing design, landing pages and design systems alongside product UX. That means your product interface and your marketing site come from one team with one design system, instead of two vendors producing work that does not match.

Do you work across time zones, and how does that work day to day?

Groto's team overlaps at least half a business day with your time zone, so there is a real window for live calls and same-day feedback rather than a 24-hour round trip. We work with clients across the USA, Europe, the Middle East and Asia. Outside that window, progress moves through async updates, Loom walkthroughs and shared boards, so you always know where a design stands.

How much does a UX design project with Groto cost?

Fixed projects start at US$5,000. Hourly engagements are US$50/hour. Share your brief so we can recommend the right scope.

How quickly can you start, and when will I see the first designs?

You can meet your designer within 24 hours and work starts immediately after. The 7-day free trial delivers a real design task from your actual backlog, not a mockup, so you see output in the first week. For Part-Time and Full-Time plans, a full UX strategy report lands within two weeks.

What happens if I do not like the designer or the work?

Start with the 7-day free trial before paying anything. If the fit is wrong, you walk away at no cost. After that, plans are month-to-month, you can request a different designer at any time, and you can pause for up to three weeks per quarter with credits rolling over. Cancel anytime.

Do I get one designer or a whole team?

You get a dedicated designer as your primary contact, backed by Groto’s 20-person studio. That means one consistent person who knows your product, with specialist support pulled in for research, brand, or development work without a new contract.

How do you measure whether the design actually worked?

Groto ties design work to product metrics agreed before the project starts, typically conversion rate, activation, task completion, and retention. On the IVHQ engagement, that produced a 2.3X conversion rate increase and 1.25X improvement in customer retention. Every engagement begins with a baseline measurement so the change is attributable.

Do you design UX for AI chatbots and conversational tools?

Yes. Groto designs conversational UX for chatbots, assistants, and support tools, covering the parts that break most often: turn-taking and interruption handling, streaming response states, fallback and handoff to a human agent, and tone calibration so the bot does not overpromise. The hard part is not the chat window, it is what happens when the model is confidently wrong.

Can your team handle UX for AI agents and copilot-style products?

Yes. Agentic and copilot products need patterns traditional UX does not cover: showing what the agent is about to do before it acts, permission gates on irreversible actions, human-in-the-loop checkpoints across multi-step tasks, and undo that genuinely reverses state. Groto has shipped copilot and agent interfaces for Camb.ai (AI dubbing) and Pathways (AI hiring). Trust calibration matters more than speed.

Do you help enterprises with UX for AI dashboards and reporting tools?

Yes. Groto designs data-dense enterprise dashboards and reporting tools, including AI-generated insights where the real design problem is explainability: showing why the model surfaced a number, letting analysts drill from summary to source rows, and flagging low-confidence output instead of presenting every figure with equal certainty. Enterprise buyers need an audit trail, not just a chart.

Is Groto a good fit for a B2B SaaS or enterprise product?

Yes. Groto specialises in complex B2B SaaS, enterprise internal tools and AI products, including dashboards, admin panels and data-heavy interfaces where information density matters more than visual polish. Current work spans AI platforms, fintech, healthcare and edtech, with clients across the USA, Europe, the Middle East and Asia.

What should I look for when choosing a UX design agency, and what are the red flags?

Ask for three things: a case study in your product category with named metrics, a trial or paid pilot before any long commitment, and direct access to the designer who will do the work. Red flags are portfolios with no measurable outcomes, contracts longer than three months with no exit, and account managers standing between you and the designer.

What does AI-first UX design actually mean in practice?

AI-first UX design means designing for products where the interface is non-deterministic: the output changes every time. That requires patterns traditional UX does not cover, including confidence and uncertainty states, correction and undo flows, streaming responses, prompt affordances, and graceful failure when the model is wrong. Groto has shipped this for AI dubbing, PR automation and AI hiring platforms.

How do I know your AI and ROI claims are real?

Every metric on this site traces to a named client engagement, not an internal estimate. The 4.9 rating comes from verified Clutch reviews you can read directly. For AI work specifically, ask to see the interaction patterns we shipped, not the visuals, since AI UX quality lives in error and uncertainty states rather than screens.

How does the 7-day free trial work?

Pick a real task from your backlog and Groto delivers it within seven days at no cost and with no card required. You keep the work regardless of whether you continue. The point is to judge us on output from your actual product rather than a curated portfolio.

Can you handle brand identity and marketing design as well as product UX?

Yes, and this is unusual for a product design studio. Groto's 12-person brand team covers brand identity, marketing design, landing pages and design systems alongside product UX. That means your product interface and your marketing site come from one team with one design system, instead of two vendors producing work that does not match.

Do you work across time zones, and how does that work day to day?

Groto's team overlaps at least half a business day with your time zone, so there is a real window for live calls and same-day feedback rather than a 24-hour round trip. We work with clients across the USA, Europe, the Middle East and Asia. Outside that window, progress moves through async updates, Loom walkthroughs and shared boards, so you always know where a design stands.

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