PolicyBazaar insurance shopping experience for improved conversions and user satisfaction.

Optimizing PolicyBazaar’s insurance shopping experience

Optimizing PolicyBazaar’s insurance shopping experience

See how Groto improved PolicyBazaar’s mobile and web UX—reducing drop-offs, boosting sign-ups, and making insurance shopping effortless for users

Transform your digital presence with intuitive UX and high-converting UI design.
Transform your digital presence with intuitive UX and high-converting UI design.

Client

Policy Bazaar

Duration

4 months

Date

Jun 20, 2024

Tools

Figma, Google Analytics, Notion, Miro

PolicyBazaar insurance shopping experience for improved conversions and user satisfaction.

Optimizing PolicyBazaar’s insurance shopping experience

See how Groto improved PolicyBazaar’s mobile and web UX—reducing drop-offs, boosting sign-ups, and making insurance shopping effortless for users

Transform your digital presence with intuitive UX and high-converting UI design.

Client

Policy Bazaar

Duration

4 months

Date

Jun 20, 2024

Tools

Figma, Google Analytics, Notion, Miro

The Client

Policy Bazaar is like your one-stop insurance shop online. It helps you compare different insurance plans so you can pick the best one for you. Their website and app make it super easy to find the right coverage. They're all about making insurance simple and hassle-free for everyone in India.

The Client

Policy Bazaar is like your one-stop insurance shop online. It helps you compare different insurance plans so you can pick the best one for you. Their website and app make it super easy to find the right coverage. They're all about making insurance simple and hassle-free for everyone in India.

Creative сhallenges

When they came to us, their current online platform for home insurance wasn't quite hitting the mark. Users were getting lost in the journey, and it wasn't turning into successful sign-ups as they hoped.

So, we set out to tweak things, making the user experience smoother and optimizing those conversations to bring in more customers.

Creative сhallenges

When they came to us, their current online platform for home insurance wasn't quite hitting the mark. Users were getting lost in the journey, and it wasn't turning into successful sign-ups as they hoped.

So, we set out to tweak things, making the user experience smoother and optimizing those conversations to bring in more customers.

Optimize PolicyBazaar's insurance shopping experience for simplified journeys and increased conversions.
Optimize PolicyBazaar's insurance shopping experience for simplified journeys and increased conversions.
Optimize PolicyBazaar's insurance shopping experience for simplified journeys and increased conversions.

Our Approach

We did a thorough analysis of their website and understood where the user drop offs were. Digging deep into the website data of a massive company like Policy Bazaar was no joke. Diving into their backend software and tracking their users’ actions was a bit of a struggle, but we managed to piece it all together in the end!

Our Approach

We did a thorough analysis of their website and understood where the user drop offs were. Digging deep into the website data of a massive company like Policy Bazaar was no joke. Diving into their backend software and tracking their users’ actions was a bit of a struggle, but we managed to piece it all together in the end!

Enhancing PolicyBazaar insurance shopping experience for improved conversions and customer satisfaction.
Enhancing PolicyBazaar insurance shopping experience for improved conversions and customer satisfaction.
Enhancing PolicyBazaar insurance shopping experience for improved conversions and customer satisfaction.
Optimize PolicyBazaar’s insurance shopping for improved conversions and user experience.
Optimize PolicyBazaar’s insurance shopping for improved conversions and user experience.
Optimize PolicyBazaar’s insurance shopping for improved conversions and user experience.

The Research

We looked closely at how users interacted with their platform, presenting our findings for their approval. Recognizing the importance of mobile users, we focused on designing for mobile devices first, as most of their visitors accessed the site from their phones.

The Research

We looked closely at how users interacted with their platform, presenting our findings for their approval. Recognizing the importance of mobile users, we focused on designing for mobile devices first, as most of their visitors accessed the site from their phones.

Optimize PolicyBazaar insurance shopping for higher conversions.
Optimize PolicyBazaar insurance shopping for higher conversions.
Optimize PolicyBazaar insurance shopping for higher conversions.

The Research

In the early phase of User Research we started by identifying who their target audience is and what can be the different use cases under which they would prefer the payment gateway. To gather this information we conducted interviews and segregated the data collected to emphasize on useful insights.

In the early phase of User Research we started by identifying who our Target Audience is and what can be the different use cases under which they would prefer the payment gateway. To gather this information we conducted interviews and segregated the data collected to emphasize on useful insights.

The Research

In the early phase of User Research we started by identifying who their target audience is and what can be the different use cases under which they would prefer the payment gateway. To gather this information we conducted interviews and segregated the data collected to emphasize on useful insights.

In the early phase of User Research we started by identifying who our Target Audience is and what can be the different use cases under which they would prefer the payment gateway. To gather this information we conducted interviews and segregated the data collected to emphasize on useful insights.

PolicyBazaar insurance shopping for improved conversions and user experience.
PolicyBazaar insurance shopping for improved conversions and user experience.
PolicyBazaar insurance shopping for improved conversions and user experience.
Enhancing PolicyBazaar insurance shopping experience for improved conversions.
Enhancing PolicyBazaar insurance shopping experience for improved conversions.
Enhancing PolicyBazaar insurance shopping experience for improved conversions.

The Results

We noticed that their mobile experience wasn't up to par, so we built a better one from scratch, tested it extensively, and made tweaks based on user feedback. Once we were on the same page with the client, we expanded our design to include desktop users. We made sure every detail was just right.

After the mobile view, we seamlessly extended our design to cater to desktop users, ensuring a polished web view for all.

The Results

We noticed that their mobile experience wasn't up to par, so we built a better one from scratch, tested it extensively, and made tweaks based on user feedback. Once we were on the same page with the client, we expanded our design to include desktop users. We made sure every detail was just right.

After the mobile view, we seamlessly extended our design to cater to desktop users, ensuring a polished web view for all.

Enhancing PolicyBazaar insurance shopping for improved user experience and higher conversions.
Enhancing PolicyBazaar insurance shopping for improved user experience and higher conversions.
Enhancing PolicyBazaar insurance shopping for improved user experience and higher conversions.
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Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Get in Touch

Extreme close-up black and white photograph of a human eye

Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Get in Touch

Extreme close-up black and white photograph of a human eye

Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Get in Touch