In 2025, landing page design hinges on one clear CTA, engaging visuals, and transparent trust signals. These 21 examples-from SaaS to eCommerce-show you how focused layouts and social proof can lift conversion rates and user engagement.
21 inspiring landing page designs for 2025 to boost your conversions.
Creating a standout landing page isn’t just about aesthetic—it’s about intention. In 2025, a creative landing page design isn't a luxury. It’s the difference between someone who bounces and someone who converts.
Let’s break down what separates great from forgettable through 21 carefully picked landing pages examples, and draw out the insights that matter most—especially if you're in SaaS, tech, or digital marketing.
What Makes a Landing Page Convert in 2025?
Before jumping into the examples, it’s worth revisiting the fundamentals. Based on the latest landing page trends, the most effective pages today follow six principles:
They focus on one clear CTA and nothing else.
Visuals speak louder than words—if they’re relevant.
Layouts are thumb-first and scroll-optimized.
Social proof isn’t optional; it’s conversion fuel.
They don’t hide contact info or pricing—transparency builds trust.
Above all, they solve one problem better than anyone else.
Let’s see these rules in action.
21 Best Landing Page Design Examples of 2025
Calm
Zola
CD Baby
Netflix
LinkedIn Premium
Goby
DoorDash Driver Signup
SEMrush
Coco Village
Grass Roots
Amazon App Download
Branch Furniture
Western Rise
Athabasca University
blow LTD.
Blue Forest Farms
Border Buddy
Bouquet Bar
Campaign Monitor
Class Creator
Snackpass
1. Calm – SaaS / Health & Wellness
Calm’s landing page is serenity in web form. Its clean layout, soothing colors, and concise messaging align with the brand’s promise: Calm your mind. Change your life. The visuals induce relaxation while the minimalist CTA (“Try Calm for Free”) stands out.
Why it works: Perfect alignment of product promise, aesthetic, and UX.
2. Zola – Ecommerce / Wedding Services
Zola simplifies wedding planning chaos with a modern layout, intuitive flow, and emotionally charged CTAs. From registries to invites, it positions itself as the trusted wedding companion.
Why it works: Emotional resonance + conversion-optimized UX.
3. CD Baby – SaaS / Music Distribution
CD Baby’s landing page speaks directly to indie musicians with raw clarity—“Get your music out there.” Supported by platform trust logos (Spotify, Apple), the form is frictionless and confident.
Why it works: Zero jargon, 100% audience alignment.
4. Netflix – Subscription / Entertainment
Netflix’s minimalist funnel is genius: one bold headline, a simple email field, and no distractions. The layout pushes you to start instantly. FAQs are tucked neatly at the bottom.
Why it works: High-trust brand, low-friction UX.
5. LinkedIn Premium – SaaS / Professional Services
LinkedIn Premium positions itself not as a tool but a transformation. The landing page emphasizes growth—career acceleration, networking, opportunity—backed by 300M+ users.
Why it works: Benefits-first messaging over feature lists.
6. Goby – Ecommerce / Personal Care
Goby’s dental care landing page is upbeat and vibrant. The color palette energizes while still feeling premium. The “Subscribe & Save” CTA is immediate and motivating.
Why it works: Color psychology meets product utility.
7. DoorDash Driver Signup – SaaS / Food Delivery
The signup page for DoorDash drivers zeroes in on one purpose: conversion. Testimonials, earnings visuals, and minimal form fields reduce friction.
Why it works: Motivation-driven and persona-targeted.
8. SEMrush – SaaS / Marketing Analytics
Rather than pitching features, SEMrush invites users to “spy on the competition.” Use-case carousels and UI previews make the value feel immediate.
Why it works: Use-case storytelling over technical noise.
9. Coco Village – Ecommerce / Kids Furniture
Coco Village uses pastel palettes, charming photos, and emotion-first UX to sell comfort and style. The layout breathes, and CTAs are soft but assertive.
Why it works: Emotional visuals paired with practical buying triggers.
10. Grass Roots – Ecommerce / Food & Nutrition
Their farm-to-table storytelling is personal and trust-building. Featuring founder videos, meat sourcing transparency, and testimonials, the page walks the consumer through a journey.
Why it works: Education + trust = conversions.
11. Amazon App Download – Ecommerce / Marketplace
Amazon’s landing page removes distractions entirely. Icons, app ratings, and mobile OS-specific CTAs streamline the download decision.
Why it works: Focused intent + credibility signals.
12. Branch Furniture – Ecommerce / Workspaces
With a laser-focused headline—“Office furniture, without the markup”—Branch gets straight to value. Images, pricing, and delivery info are immediate and practical.
Why it works: Solves a problem directly and transparently.
13. Western Rise – Ecommerce / Apparel
This landing page is a masterclass in mobile UX. The functional fashion line uses lifestyle images, fast-loading design, and scroll-friendly navigation to convert instantly.
Why it works: Mobile-first meets aspirational shopping.
14. Athabasca University – Education / Online Learning
Focused on flexibility and credibility, this page uses testimonials, accreditation proof, and benefit-led headlines to drive sign-ups.
Why it works: Trust through clarity and proof.
15. blow LTD. – Beauty / Mobile Services
This Uber-for-beauty landing page starts with real transformations. Booking takes two clicks, and customer images dominate the visual hierarchy.
Why it works: Real visuals + minimal UI = effortless service adoption.
16. Blue Forest Farms – Ecommerce / Cannabis & Wellness
Trust anchors this page—lab results, certifications, and FAQs give reassurance in a tightly regulated industry. A “10% off” offer sweetens the first step.
Why it works: Conversion through transparency and de-risking.
17. Border Buddy – SaaS / Customs & Shipping
They demystify shipping logistics with explainer videos, a friendly tone, and chat widgets. A perfect blend of authority and simplicity.
Why it works: Friendly UX for a complex subject.
18. Blue Apron – Ecommerce / Meal Kit Delivery
Blue Apron’s landing page focuses on three things: food photography, simplicity, and subscription CTA consistency. Fewer sections = clearer decisions.
Why it works: Visual appetite appeal + minimized friction.
19. Campaign Monitor – SaaS / Email Marketing
Instead of saying “email marketing,” they say “grow your audience.” Templates are shown upfront, and the design feels instantly usable.
Why it works: Outcome-led storytelling over tech-speak.
20. Class Creator – SaaS / EdTech
Though technically a homepage, it behaves like a landing page—CTA-forward, social proof at the top, and focused lightboxes.
Why it works: Structure follows funnel-first thinking.
21. Snackpass – Ecommerce / Food Tech
Social-native design meets food ordering. TikTok embeds, influencer visuals, and scroll-friendly carousels target Gen Z with precision.
Key Takeaways
A creative landing page design balances form and function—every pixel must serve a purpose.
Great website landing page examples solve one core user problem quickly.
Pages that focus on one clear CTA tend to outperform those with multiple choices.
Incorporating strong testimonials, reviews, and trust signals helps de-risk conversions.
Performance matters—optimize for mobile responsiveness and fast loading speed.
When choosing which landing page example to draw inspiration from, focus on layout patterns that match your user’s expectations.
How Groto Helps with Landing Page Design That Converts
Groto is a global full-stack design agency, helping SaaS and AI teams craft digital experiences that cut through the noise. From startup MVPs to enterprise AI tools, we bring research-backed UX and visual strategy under one roof.
What We Do
Landing page design that’s purpose-built for CRO
UX strategy that aligns user needs with business goals
Scalable UI systems for SaaS teams
Branding, motion, and product design for digital platforms
Who We Help
We work with growth-stage SaaS teams, AI founders, and enterprise innovation leaders looking to transform product complexity into clarity and performance.
Why Groto?
Our Creative Director ranks in the top 3% of UX designers globally.
We deliver elite design at startup speed.
Our clients include Colgate, ABInBev, YC-backed startups, and high-growth tech companies.
We offer a free UX audit and 3-day design sprint trial to show you exactly what we bring to the table.
Reach out and get a tailored UX audit or consult.
Watch a sample UX audit on Loom
Mediocrity is boring. You know it, we fix it.
FAQs
What’s the Difference Between a Landing Page and a Website?
A landing page is designed with one job: to get the user to take a specific action. That might be signing up for a newsletter, downloading an app, or purchasing a product. Everything on the page—from the headline to the images to the call-to-action (CTA)—exists to support that one goal.
A website, on the other hand, is a broader experience. It usually contains multiple pages like Home, About, Services, and Contact. Its purpose is to inform, guide, and give users access to different parts of your brand or business. While a website builds trust and offers context, a landing page eliminates distractions and drives a conversion.
How Do Visuals Impact Landing Page Performance?
Visuals aren’t just decoration—they guide the user’s emotions and decisions. Eye-tracking studies show users process images much faster than text, and pages with compelling visuals can improve recall and click-through rates by up to 80%.
Here’s how strong visuals help:
They create emotional connection. A relatable image or video can make a product feel more personal and trustworthy.
They direct attention. Images that subtly point toward a CTA can increase conversion rates.
They support skim-reading. Visuals break up text and help users quickly understand key points without reading every word.
Bottom line: Every visual should have a purpose, whether it’s to build trust, explain value, or nudge users toward your goal.
What Are the Most Common Landing Page Design Mistakes?
If your landing page isn’t converting, it might be due to these avoidable pitfalls:
Too many calls to action. When you ask users to do five things, they often do none. Stick to one CTA per page.
Unclear or weak messaging. If your headline doesn’t instantly tell users what’s in it for them, you’ve already lost their attention.
Slow load times. A one-second delay can reduce conversions by 7%. Compress your images and minimize scripts.
Poor mobile experience. Over half of users visit on mobile. If your page isn’t responsive, it’s a conversion killer.
Lack of social proof. Reviews, testimonials, and trust badges build confidence and reduce hesitation.
Every element on your landing page should push toward clarity, speed, and trust.
How Can I Create an Effective Landing Page?
Creating a high-performing landing page doesn’t require guesswork. Follow these steps:
Start with one clear goal. Whether it’s collecting emails or selling a product, everything else should support that goal.
Write concise, persuasive copy. Focus on benefits, not just features. Use language your target audience actually uses.
Add strong visual elements. Include product images, demo videos, or infographics that quickly convey your value.
Incorporate social proof. Testimonials, reviews, and logos of past clients build credibility fast.
Optimize load speed. Use lightweight images and minimal code to ensure a smooth, fast experience.
A/B test your page. Always test different headlines, CTAs, and layouts to find what converts best.
Remember: An effective landing page doesn’t just inform—it drives action.
What Are Product Landing Pages?
A product landing page is a single-focus page built to promote and convert around one product or feature. Unlike a general homepage, it removes distractions and zeroes in on what makes that product valuable.
Key elements of a product landing page include:
A compelling headline that highlights the core benefit.
High-quality product visuals or demos to show the item in action.
Clear, benefit-driven copy that explains why the product matters.
Customer testimonials or reviews that build trust.
A strong call-to-action—usually “Buy Now,” “Get Started,” or “Try It Free.”
Think of it as your product’s best sales pitch—condensed onto a single page that’s laser-focused on conversion.
