Where AI Innovation Meets UX Design Excellence

What we do

At Groto, we specialize in AI-first and SaaS UX design—transforming complex platforms into intuitive, human-centered experiences that perform. From building enterprise copilots and predictive dashboards to optimizing SaaS onboarding and retention, we design for clarity, trust, and conversion.

Our services span product UX/UI, web design, UX strategy, brand identity, and growth-driven marketing—crafted to turn smart products into scalable businesses.

Where AI Innovation Meets UX Design Excellence

What we do

At Groto, we specialize in AI-first and SaaS UX design—transforming complex platforms into intuitive, human-centered experiences that perform. From building enterprise copilots and predictive dashboards to optimizing SaaS onboarding and retention, we design for clarity, trust, and conversion.

Our services span product UX/UI, web design, UX strategy, brand identity, and growth-driven marketing—crafted to turn smart products into scalable businesses.

Where AI Innovation Meets UX Design Excellence

What we do

At Groto, we specialize in AI-first and SaaS UX design—transforming complex platforms into intuitive, human-centered experiences that perform. From building enterprise copilots and predictive dashboards to optimizing SaaS onboarding and retention, we design for clarity, trust, and conversion.

Our services span product UX/UI, web design, UX strategy, brand identity, and growth-driven marketing—crafted to turn smart products into scalable businesses.

AI-First UX Design: Building Copilots, Not Just Interfaces

At Groto, we specialize in designing AI-first product experiences that feel effortless, trusted, and ready for scale. From enterprise copilots and smart assistants to predictive dashboards and agentic interfaces, we help you turn advanced tech into clean, usable UX. We’ve designed conversational copilots for Colgate and Budweiser (ABInBev), giving us firsthand insight into what it takes to make AI truly work for real users.

Copilot UX & Conversational UI Design

Explainable UX & Trust Patterns

Predictive & Agentic UX Design

AI UX Strategy & GTM Readiness

SaaS UX Design: Simplifying Complexity. Scaling Impact.

We specialize in UX/UI design for SaaS platforms that need to convert better, retain more users, and scale confidently. From early-stage startups to global enterprise products, we’ve designed high-performing SaaS interfaces across every major industry—from finance and healthcare to logistics, HR tech, and AI. Whether it’s simplifying a complex dashboard, increasing product stickiness, or improving signups, we know how to turn user friction into user growth.

End-to-End SaaS Product Experience Design

Data-Heavy Dashboards & Visualization UX

Signup Flow Optimization & User Onboarding

User Retention & Engagement Design

Web Development: From Framer to Full StackWe Build What Works

Whether you’re going no-code or fully custom, we bring your vision to life with development that’s clean, scalable, and conversion-ready. We handle everything from Framer/Webflow builds to frontend engineering and full custom stacks.

No-Code Sites with Framer, WordPress & Webflow

Frontend Engineering & Dev Collaboration

Handoff with UAT & Documentation

Marketing Design: Creative That Converts

We design campaigns and assets that not only look great, but perform. Whether you're raising awareness, driving signups, or launching a new product—we’ve got you.

Performance Landing Pages

Ad Creative & Social Assets

Email & Retention Design

UX Strategy: Data-Driven Design from Day One

Whether you’re going no-code or fully custom, we bring your vision to life with development that’s clean, scalable, and conversion-ready. We handle everything from Framer/Webflow builds to frontend engineering and full custom stacks.

Journey Mapping & KPI-Driven Audits

Lead Strategy & Onboarding Optimization

Conversion Research & Iteration

Brand Identity: Make It Memorable. Make It Matter.

We help brands stand out with visual systems that feel sharp, intentional, and aligned with what you stand for.

Visual Identity & Logo Systems

Messaging Frameworks

Design Systems & Guidelines

Web Design Agency for the Next Generation of Digital Experiences

Groto delivers web design that goes beyond visuals-combining creative vision, business strategy, and the latest in AI-driven web design. Our team builds digital experiences that adapt, convert, and scale for ambitious SaaS, AI, and tech companies.

AI-Driven User Insights and Personalisation

Responsive Web Design, Optimised by AI

Custom Website Design Agency with AI Capabilities

E-commerce Web Design Agency with AI Conversion Tools

FAQ

We’ve heard it all. Here’s everything you need to know before working with us.

What is AI & SaaS UX Design?

AI & SaaS UX Design involves creating intuitive and scalable platforms that integrate smart automation and AI tools to enhance user experiences.

Can Groto develop custom SaaS platforms?

Yes, Groto specializes in crafting bespoke SaaS solutions that balance functionality with captivating design, tailored to meet your specific needs.

What is included in Groto’s web design services?

Groto’s web design services include user research, journey mapping, wireframing, prototyping, usability testing, and continuous iteration to ensure a seamless digital experience.

What is UX Strategy?

UX Strategy is a structured approach to designing digital products that align with business goals while delivering excellent user experiences. It involves user research, journey mapping, prototyping, and conversion-focused design.

Does Groto offer consulting for marketing campaigns?

Yes! Groto provides strategic creative consulting to align design decisions with your business objectives for measurable results.

How can Groto help my business stand out?

Groto combines creative design with strategic innovation to craft solutions that resonate with your target audience. By focusing on user experience, brand identity, and marketing strategies, Groto ensures your business stays ahead of the curve.

What is AI & SaaS UX Design?

AI & SaaS UX Design involves creating intuitive and scalable platforms that integrate smart automation and AI tools to enhance user experiences.

Can Groto develop custom SaaS platforms?

Yes, Groto specializes in crafting bespoke SaaS solutions that balance functionality with captivating design, tailored to meet your specific needs.

What is included in Groto’s web design services?

Groto’s web design services include user research, journey mapping, wireframing, prototyping, usability testing, and continuous iteration to ensure a seamless digital experience.

What is UX Strategy?

UX Strategy is a structured approach to designing digital products that align with business goals while delivering excellent user experiences. It involves user research, journey mapping, prototyping, and conversion-focused design.

Does Groto offer consulting for marketing campaigns?

Yes! Groto provides strategic creative consulting to align design decisions with your business objectives for measurable results.

How can Groto help my business stand out?

Groto combines creative design with strategic innovation to craft solutions that resonate with your target audience. By focusing on user experience, brand identity, and marketing strategies, Groto ensures your business stays ahead of the curve.

What is AI & SaaS UX Design?

AI & SaaS UX Design involves creating intuitive and scalable platforms that integrate smart automation and AI tools to enhance user experiences.

Can Groto develop custom SaaS platforms?

Yes, Groto specializes in crafting bespoke SaaS solutions that balance functionality with captivating design, tailored to meet your specific needs.

What is included in Groto’s web design services?

Groto’s web design services include user research, journey mapping, wireframing, prototyping, usability testing, and continuous iteration to ensure a seamless digital experience.

What is UX Strategy?

UX Strategy is a structured approach to designing digital products that align with business goals while delivering excellent user experiences. It involves user research, journey mapping, prototyping, and conversion-focused design.

Does Groto offer consulting for marketing campaigns?

Yes! Groto provides strategic creative consulting to align design decisions with your business objectives for measurable results.

How can Groto help my business stand out?

Groto combines creative design with strategic innovation to craft solutions that resonate with your target audience. By focusing on user experience, brand identity, and marketing strategies, Groto ensures your business stays ahead of the curve.

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Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Get in Touch

Extreme close-up black and white photograph of a human eye

Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Get in Touch

Extreme close-up black and white photograph of a human eye

Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Get in Touch

Book a Call

Book a Call