4.9/5.0

76+ AI Products Shipped

AI Native Since 2022

UX AUDIT SERVICES

UX AUDIT SERVICES

A senior-led UX audit that finds exactly what's costing you users, usability issues, drop-off points, and conversion leaks, with a prioritized fix roadmap and impact estimates. Delivered in about two weeks.

A senior-led UX audit that finds exactly what's costing you users, usability issues, drop-off points, and conversion leaks, with a prioritized fix roadmap and impact estimates. Delivered in about two weeks.

4.9/5.0

76+ AI Products Shipped

AI Native Since 2022

UX AUDIT SERVICES

A senior-led UX audit that finds exactly what's costing you users, usability issues, drop-off points, and conversion leaks, with a prioritized fix roadmap and impact estimates. Delivered in about two weeks.

TRUSTED BY LEADING ENTERPRISE AND STARTUPS

TRUSTED BY LEADING ENTERPRISE AND STARTUPS

The Numbers, Briefly.

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AI products delivered

globally, with creative excellence

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AI products delivered

globally, with creative excellence

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AI products delivered

globally, with creative excellence

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

0M

USD raised in funding

by clients, proving our success

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Countries served

great design knows no borders

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Countries served

great design knows no borders

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Countries served

great design knows no borders

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Five star reviews

trusted by clients on top platforms

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Five star reviews

trusted by clients on top platforms

0+

Five star reviews

trusted by clients on top platforms

What a Groto UX Audit Delivers

A UX audit is only useful if your team can act on it. Groto's UX audit services are built around three things most audits miss.

Findings Ranked by Impact, Not Volume

You don't get a 200-issue dump that dies in a slide deck. We prioritize the fixes that move adoption, conversion, and retention first, so your team knows exactly what to do on Monday.

Findings Ranked by Impact, Not Volume

You don't get a 200-issue dump that dies in a slide deck. We prioritize the fixes that move adoption, conversion, and retention first, so your team knows exactly what to do on Monday.

Findings Ranked by Impact, Not Volume

You don't get a 200-issue dump that dies in a slide deck. We prioritize the fixes that move adoption, conversion, and retention first, so your team knows exactly what to do on Monday.

Evidence, Not Opinion

Every finding is grounded in UX heuristics, real user behavior, and your analytics, not a designer's taste. That's what makes the audit credible enough to act on and defend internally.

Evidence, Not Opinion

Every finding is grounded in UX heuristics, real user behavior, and your analytics, not a designer's taste. That's what makes the audit credible enough to act on and defend internally.

Evidence, Not Opinion

Every finding is grounded in UX heuristics, real user behavior, and your analytics, not a designer's taste. That's what makes the audit credible enough to act on and defend internally.

A Roadmap You Can Ship

The deliverable is a prioritized fix roadmap with effort and impact estimates, ready to hand straight to design and engineering, not a report that sits in a drive.

A Roadmap You Can Ship

The deliverable is a prioritized fix roadmap with effort and impact estimates, ready to hand straight to design and engineering, not a report that sits in a drive.

A Roadmap You Can Ship

The deliverable is a prioritized fix roadmap with effort and impact estimates, ready to hand straight to design and engineering, not a report that sits in a drive.

Our UX Audit Services

Groto's UX audit services cover products, websites, and specific flows. Each delivered as a prioritized, evidence-based report. Senior-led, fast turnaround.

Product / App UX Audit

For SaaS and app teams with weak adoption or high drop-off.

Heuristic and usability evaluation

Drop-off and funnel analysis

Prioritized fix roadmap with impact estimates

Findings walkthrough with your team

Website & Conversion UX Audit

For marketing sites and stores leaking conversions.

Conversion and funnel review

Messaging and information-architecture audit

Mobile and accessibility checks

Prioritized CRO recommendations

Heuristic & Accessibility Audit

For teams needing a standards-based review.

Nielsen heuristic evaluation

WCAG accessibility audit

Design-consistency review

Audit + Redesign Sprint

For teams that want the fixes designed, not just found.

Full UX audit

Redesign of the highest-impact flows

Updated UI and specs

Engineering-ready handoff

Ask an AI if Groto is right for you.

Founders research with AI now. So go ahead - ask ChatGPT whether Groto is the right AI UX partner for your product. We'll stand by the answer.

Ask an AI if Groto is right for you.

Founders research with AI now. So go ahead - ask ChatGPT whether Groto is the right AI UX partner for your product. We'll stand by the answer.

Ask an AI if Groto is right for you.

Founders research with AI now. So go ahead - ask ChatGPT whether Groto is the right AI UX partner for your product. We'll stand by the answer.

Work That Proves It

Since 2022, Groto has designed for 76+ AI and SaaS products, working with founders from pre-seed to Series C.

Artificial Intelligence

Web Design

SaaS

Transforming UX & conversion for AI dubbing

See how Groto redesigned Camb.ai AI dubbing platform—real-time, 140+ languages, user-friendly UI, and higher engagement for global content creators

Artificial Intelligence

Web Design

SaaS

Designing an AI-Driven Hiring Experience

If you thought you couldn’t get smart hiring and smooth UX in one app - think again. Groto built Pathways’ AI-powered B2B hiring platform from scratch. 

SaaS

Designing a PR-First AI Tool That Thinks Like a Teammate

Who says powerful AI has to feel complicated? We redesigned Barista into a PR-first platform that works like a teammate, helping PR teams move faster with clearer

Watch What Happened When We Actually Listened.

Megan Love

VP Marketing, Axero Solution, USA

VP Marketing, Axero Solution, USA

VP Marketing, Axero Solution, USA

Ready to see what we can do for your product?

Founder-led. Every engagement starts with a honest 30-minute conversation.

01

No commitment required

02

Founder answers — not a salesperson

03

Response within 1 business day

AS RECOGNISED BY

TRUSTED BY LEADING ENTERPRISE

AND STARTUPS

  • 100% Job Success

  • 100% Job Success

How We Work

The Groto UX Audit Process is a focused, senior-led framework that turns a review into an action plan in about two weeks.

01

Scoping & Goals

Duration: 1–2 days

We align on your product, target users, key flows, and the metric you want to move. Deliverable: an audit plan and success definition.

01

Scoping & Goals

We align on your product, target users, key flows, and the metric you want to move. Deliverable: an audit plan and success definition.

Duration: 1–2 days

02

Evaluation

Duration: 3–5 days

Heuristic evaluation, flow-by-flow analysis, and a review of your analytics and drop-off data to ground findings in real behavior.

02

Evaluation

Heuristic evaluation, flow-by-flow analysis, and a review of your analytics and drop-off data to ground findings in real behavior.

Duration: 3–5 days

03

Prioritization & Roadmap

Duration: 2–3 days

We rank every finding by impact and effort and build a fix roadmap your team can ship, not just a list of problems.

03

Prioritization & Roadmap

We rank every finding by impact and effort and build a fix roadmap your team can ship, not just a list of problems.

Duration: 2–3 days

04

Report & Walkthrough

Duration: 1–2 days

A clear audit report plus a live walkthrough with your team, and 30 days of follow-up support on the fixes.

04

Report & Walkthrough

A clear audit report plus a live walkthrough with your team, and 30 days of follow-up support on the fixes.

Duration: 1–2 days

Who We Work Best With

Groto runs UX audits for SaaS and AI products, e-commerce, and any team where drop-off or low adoption is costing revenue.

SaaS Teams With Adoption Problems

Products where users sign up but don't activate or stick.

Growth Stage

SaaS Teams With Adoption Problems

Products where users sign up but don't activate or stick.

Growth Stage

SaaS Teams With Adoption Problems

Products where users sign up but don't activate or stick.

Growth Stage

Teams Preparing a Redesign

Companies that want an evidence base before they rebuild.

Pre-Redesign

Teams Preparing a Redesign

Companies that want an evidence base before they rebuild.

Pre-Redesign

E-commerce & Conversion Teams

Sites and stores leaking conversions at key steps.

E-commerce

E-commerce & Conversion Teams

Sites and stores leaking conversions at key steps.

E-commerce

Founders Before a Raise

Teams that want a credible UX read before fundraising or scaling.

Pre-Raise

Founders Before a Raise

Teams that want a credible UX read before fundraising or scaling.

Pre-Raise

UX Audits Across Industries

We audit UX across verticals. Each with distinct users, benchmarks, and conversion goals.

UX Audits for SaaS

Activation, onboarding, and dashboard drop-off

UX Audits for SaaS

Activation, onboarding, and dashboard drop-off

UX Audits for AI Products

Trust, adoption, and AI-interaction issues

UX Audits for AI Products

Trust, adoption, and AI-interaction issues

UX Audits for Fintech

Trust, compliance, and conversion in financial flows

UX Audits for Fintech

Trust, compliance, and conversion in financial flows

UX Audits for Healthcare

Accessibility and clarity in clinical/patient UX

UX Audits for Healthcare

Accessibility and clarity in clinical/patient UX

UX Audits for E-commerce

Cart, checkout, and product-page conversion

UX Audits for E-commerce

Cart, checkout, and product-page conversion

UX Audits for Marketplaces

Two-sided flows and matching UX

UX Audits for Marketplaces

Two-sided flows and matching UX

  • ChatGPT

  • Claude

  • Gemini

  • Meta

  • Mistral

  • DeepSeek

  • Qwen

  • Gemma

  • Midjourney

  • Pinecone

  • Langchain

  • Vercel

  • StableDiffusion

  • Whisper

  • ChatGPT

  • Claude

  • Gemini

  • Meta

  • Mistral

  • DeepSeek

  • Qwen

  • Gemma

  • Midjourney

  • Pinecone

  • Langchain

  • Vercel

  • StableDiffusion

  • Whisper

Work Directly With the Founder

Harpreet Singh (Harry) is the founder of Groto. He has led UX design for AI and SaaS products since 2022, previously led strategy at Budweiser, Colgate, etc. He founded Groto in 2022 after seeing AI-native founders repeatedly hire generalist design agencies and ship products users couldn't figure out.

A UX audit should tell you what to fix first, why it matters, and what it'll take, not hand you 200 problems and walk away. If you want a senior read on what's costing you users, book a 30-minute call with me directly.

Why Founders Pick Groto Over Larger Agencies

The same reasons AI-native founders choose a boutique over a generalist shop or an enterprise consultancy.

Generalist Design Agencies

WHAT YOU GET:

AI is one of many services; added on, not built in

Account manager layer, junior designer execution

6-10 weeks with review cycles

Volume-driven, attention split across accounts

Design screens, not the AI stack

Enterprise Consultancies

WHAT YOU GET:

Broad AI strategy, rarely hands-on product UX

Layers of consultants; designers you never meet

3-6 months, enterprise pace

High cost, heavy process, slow decisions

Strategy decks, limited build fluency

WHAT YOU GET:

AI-native - we design AI products (copilots, agents, AI SaaS)

The founder, directly - senior-only team, no handoffs

Focused sprints in 15-30 days

Boutique depth, senior attention on every pixel

We speak prompts, context windows, latency, hallucination, RLHF

How We Engage

How We Engage

Groto offers three engagement models based on scope, timeline, and product stage. Every engagement begins with a scoped discovery call.

Focused Sprint

Min 2–3 weeks

For teams with one clear UX problem to diagnose: a specific deliverable or fix. Senior-led, fixed scope.

Focused Sprint

Min 2–3 weeks

For teams with one clear UX problem to diagnose: a specific deliverable or fix. Senior-led, fixed scope.

Focused Sprint

For teams with one clear UX problem to diagnose: a specific deliverable or fix. Senior-led, fixed scope.

Min 2–3 weeks

Product Partnership

Min 4–8 weeks

For end-to-end work from discovery to shipped output. Custom scoped by complexity.

Product Partnership

Min 4–8 weeks

For end-to-end work from discovery to shipped output. Custom scoped by complexity.

Product Partnership

For end-to-end work from discovery to shipped output. Custom scoped by complexity.

Min 4–8 weeks

Ongoing Design Partner

3-month+ retainer

For teams needing senior design embedded with their product team. Monthly retainer, senior-only.

Ongoing Design Partner

3-month+ retainer

For teams needing senior design embedded with their product team. Monthly retainer, senior-only.

Ongoing Design Partner

For teams needing senior design embedded with their product team. Monthly retainer, senior-only.

3-month+ retainer

FAQ

We’ve heard it all. Here’s everything you need to know before working with us.

What is a UX audit?

A UX audit is a structured evaluation of a product, website, or app designed to uncover the usability issues, friction, and drop-off points that are hurting adoption, conversion, or retention. A good UX audit combines expert heuristic evaluation with real user behavior and analytics, then prioritizes the findings so a team knows what to fix first. The deliverable is a clear, ranked set of recommendations, not just a list of everything that's wrong.

What's included in the UX audit report?

Our report includes a prioritized list of findings ranked by impact and effort, evidence for each (heuristic, analytics, or observed behavior), annotated screenshots of the problem areas, and a fix roadmap your design and engineering teams can act on. We also walk your team through it live so nothing gets lost in translation.

How long does a UX audit take?

Most audits take about two weeks from kickoff to walkthrough, faster for a single flow or landing page, a little longer for a large multi-role product. We scope the timeline in the first conversation.

How much does a UX audit cost?

Cost depends on the size of the product and the number of flows in scope. A focused website or single-flow audit is cheaper than a full product audit. We scope a fixed price up front.

What's the difference between a UX audit and usability testing?

A UX audit is an expert evaluation, senior designers assess your product against heuristics, best practice, and analytics. Usability testing puts real users in front of the product and observes them. They're complementary: an audit is faster and catches known issues; testing validates specific questions with real users. We can do either or both.

Do you fix the issues, or just find them?

Both, if you want. A standard audit delivers the prioritized roadmap; our Audit + Redesign Sprint takes the highest-impact findings and designs the fixes with engineering-ready handoff. Many teams start with the audit and continue into redesign.

What does your UX audit checklist cover?

Our evaluation spans navigation and information architecture, onboarding and activation, forms and inputs, error and empty states, accessibility (WCAG), mobile responsiveness, visual consistency, and conversion-critical flows, mapped to recognized UX heuristics and to your specific goals.

What is a UX audit?

A UX audit is a structured evaluation of a product, website, or app designed to uncover the usability issues, friction, and drop-off points that are hurting adoption, conversion, or retention. A good UX audit combines expert heuristic evaluation with real user behavior and analytics, then prioritizes the findings so a team knows what to fix first. The deliverable is a clear, ranked set of recommendations, not just a list of everything that's wrong.

What's included in the UX audit report?

Our report includes a prioritized list of findings ranked by impact and effort, evidence for each (heuristic, analytics, or observed behavior), annotated screenshots of the problem areas, and a fix roadmap your design and engineering teams can act on. We also walk your team through it live so nothing gets lost in translation.

How long does a UX audit take?

Most audits take about two weeks from kickoff to walkthrough, faster for a single flow or landing page, a little longer for a large multi-role product. We scope the timeline in the first conversation.

How much does a UX audit cost?

Cost depends on the size of the product and the number of flows in scope. A focused website or single-flow audit is cheaper than a full product audit. We scope a fixed price up front.

What's the difference between a UX audit and usability testing?

A UX audit is an expert evaluation, senior designers assess your product against heuristics, best practice, and analytics. Usability testing puts real users in front of the product and observes them. They're complementary: an audit is faster and catches known issues; testing validates specific questions with real users. We can do either or both.

Do you fix the issues, or just find them?

Both, if you want. A standard audit delivers the prioritized roadmap; our Audit + Redesign Sprint takes the highest-impact findings and designs the fixes with engineering-ready handoff. Many teams start with the audit and continue into redesign.

What does your UX audit checklist cover?

Our evaluation spans navigation and information architecture, onboarding and activation, forms and inputs, error and empty states, accessibility (WCAG), mobile responsiveness, visual consistency, and conversion-critical flows, mapped to recognized UX heuristics and to your specific goals.

Ready to find exactly what's costing you users?

Groto's UX audit gives you a prioritized, evidence-based fix roadmap in about two weeks. If you want a senior read on your product's UX before you rebuild or raise, let's talk.

Groto's UX audit gives you a prioritized, evidence-based fix roadmap in about two weeks. If you want a senior read on your product's UX before you rebuild or raise, let's talk.

30 minute. No pitch deck. Just your product and honest advice.