Anu

Anu

Senior Product Designer – Groto

Anu is a Product Designer with 4+ years of experience, specialising in building products from scratch — the messy, early-stage kind where nothing is figured out yet. Across 20+ projects including Camb.ai, Nicotex, and IndieFolio, she's known for untangling complex product flows and turning them into experiences that feel obvious to use. She led the Groto team that won the GDUSA 2023 award for Best UI/UX Design.

Expertise:

  • Product design

  • UX strategy

  • SaaS

  • Conversion optimization

  • Design systems

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Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

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Harpreet Singh

Founder and Creative Director

Get in Touch

Extreme close-up black and white photograph of a human eye

Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Get in Touch

Extreme close-up black and white photograph of a human eye

Let’s bring your vision to life

Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.

Profile portrait of a man in a white shirt against a light background

Harpreet Singh

Founder and Creative Director

Get in Touch